Backlink Management Tools You Have to Try

When it comes to SEO tools for agencies, it’s not always easy to find one that suits your needs. This is especially true when it comes to backlink management tools. You spend a lot of time building partnerships and securing links, only to notice that they’ve been removed after a few weeks.

If you want to ensure that your link building efforts pay off, you need a backlink monitoring tool that automates this process. Luckily, there are a variety of programs to choose from, including one that we’ve built.

The importance of backlink monitoring

Every company strives for a healthy backlink profile. In order to achieve that goal, they invest time (and money) into building links, either with the help of a link building agency, or an in-house team dedicated to this task. Whichever option you choose, link building campaigns are a lot of work. Some are the result of guest posts, others have been secured through partnerships with companies. In the end, they should create a natural link profile that is better than that of your competitors.

Sadly, it often happens that links are removed, often by accident during content updates. When this happens, you want to become aware of it in order to get a new link from your partner. And the only way to notice removed links is with the help of backlink tracking software.

Let’s look at the top 4 backlink management software to choose from in 2024.

Backlink Pilot

Backlink Pilot is the result of polishing up our internal tool that we use for backlink building. We know how important link building is. At the same time, it’s difficult to keep track of keywords and anchor texts, which domains you already got links from, and if they are still online. This is why we made it available for everyone free of use.

Compared to other tools, this backlink checker focuses on one main feature: it allows you to track every backlink you build, and check if it’s still online, or if it has changed from dofollow to nofollow.

Backlink Pilot targets mainly two groups of users:

1. Link building agencies: They can add clients they service, and ensure that the links they build are still online, and if not, replace them swiftly before the client points it out.

2. SaaS companies: Those who have their team of link builders and want to grow partnerships can use Backlink Pilot by using the partners feature. Simply add all your partners, and ensure that you receive as many links as you give them.

Thanks to the balance feature, you can easily see who still owes you backlinks, if you need to give them a link, or if you are even.

Features:

• track up to 500 links for free

• monthly backlink health checks

• unlimited partners and clients

• optional paid plan with daily checks

SEOJet

SEOJet is a tool that helps with your entire backlink strategy. Its goal is to help you improve your rankings thanks to up-to-date backlink data and anchor text planning. It also gives you tips what kind of links to build next.

As a powerful link building tool, you can use SEOJet to analyze your competition, figure out which backlinks they have acquired, and make your way into the top ten of the Google search results page. Similar to other software (like Semrush or Ahrefs), SEOJet has its own proprietary score that gives you an idea how strong your pages are compared to the competition.

The target group of SEOJet are:

1. One person businesses and small companies who want to do SEO on their own. They are often working with a limited budget, but still want to outsmart the competition.

2. SEO agencies who are looking to find the best link placements. They need a clear overview of metrics and which URLs to target for their clients. This allows them to boost rankings fast by finding the best backlink opportunities.

Features:

• backlinks monitor for up to 1000 links (free)

• analysis tool to check Google top 10 results

• competitor link opportunities to reach out to

• order paid guests posts to boost ranking

Semrush

If you want to keep an eye on the number of referring domains, Semrush is one of many backlink analysis tools you can count on. It tracks inbound links and also monitors your backlink profile, allowing you to keep an eye on its quality.

Similar to SEOJet, Semrush can also track the competition with its backlink gap feature. It allows you to keep an eye on up to five profiles and helps you with prospecting and outreach. The outreach can even be managed through Semrush by connecting your Gmail account.

Semrush targets mainly the following:

1. SEO enthusiasts who are looking for an all-in-one tool. Those looking to do it by themselves can get a lot of information from Semrush, and not just related to backlinks.

2. Agencies looking to get all data from a single platform. Semrush makes it easier for agencies to do link prospecting.

Features:

• track inbound links and keep an eye on backlink profile

• monitor competing backlink profiles and find opportunities

• analyze competitors in bulk with the backlink analysis

• build links with the outreach tool on autopilot

Buzzstream

Buzzstream is an outreach platform that focuses mainly on finding opportunities to build links. The tool includes prospect research, link monitoring, and email sending capabilities. Compared to the other software options mentioned, it isn’t just meant for generating simple link swaps, it’s also a digital PR solution to get your best content spread across the internet.

One powerful feature is that Buzzstream does the research for you based on keyword data or brand mentions. Add prospects to your list from web and news search results, and filter by most influential contacts and authoritative websites.

Buzzstream is a good tool if you’re:

1. An SEO manager or digital PR team: you don’t just need to find link swap opportunities. Your goal is to get your high-quality content promoted across the web.

2. Content agencies looking to distribute their work: Those working for their clients to not only build regular links, but also promote the content with influencers.

Features:

• easy prospecting and contact profile enrichment

• built-in features to qualify prospects

• easy segmentation of contacts and opportunities

• campaign tracking and management with publications

Backlink management tools FAQ