Articles about growing a productized service business
Project Intake Form Best Practices + Examples
Many agencies and consultants work on a task-based basis. They give their clients the freedom to request new tasks that need to be completed. To make this process easier, a project intake form should be used.
Scaling a Content Marketing Agency focused on Vacation Rentals with SPP
This is a case study about Guest Hook, a business acquired by Conrad O’Connell in 2020. With 5+ years’ experience in the vacation rental business, Conrad turned his data-driven approach into a new skill: helping vacation rental owners maximize their profits. Read below how he came across SPP, and how he uses its features in his day-to-day business.
How People Search for Agencies Around the World (Maps)
The typical advice we offer productized agencies is to streamline processes. Finding efficiencies reduces costs, but it also tends to improve service quality and, by extension, client retention.
5 Signs of Bad Clients & How To Deal With Them
Clients are generally the lifeline of any business. It should come as no surprise that a significant source of stress for any business owner are bad clients. Service providers will always experience these types of people. Fortunately for us, the numerous excellent clients we find typically outnumber the ones that give us a hard time.
Why Clients Cancel Early, and 5 Ways Your Agency Can Retain Them
Service businesses overwhelmingly report spending more on new client acquisition than retention. Yet most of them say return on investment would be better with the opposite.
Pricing Subscriptions Services and Unlimited Tasks at Vidpros
This is an interview with Michael Holmes, founder of video editing agency Vidpros. Michael shares some interesting insight into subscription pricing, and a unique perspective on moving away from ‘unlimited’ tasks.
Building a Website Speed Optimization Agency With Brendan Tully
We’ve interviewed one of our long time users, Brendan Tully from WP Speed Fix who’s on a mission to fix slow WordPress & WooCommerce websites. Read on to find out how he decided to focus on this niche, and how he’s expanding his business.
11 Examples of Productized Services That Simply Work
Many potential clients find us after stumbling over examples of productized services from agencies who are already using SPP. It’s true that the best path to scale an existing business is to productize it, or at least partially. Both freelancers, especially consultants, but also small agencies can scale their activities with a few adjustments to their business model.
Selling Recurring Services with SPP
We created Service Provider Pro with agency success in mind. From streamlining processes to encouraging more sales, SPP.co contributes to positive agency progression. Many agencies are benefiting from operating with the processes, automation, and technology our software puts in place.
5 Reasons Why you Shouldn’t be Afraid to Niche Down
Countless agencies are struggling to find their purpose in a sea of competitors. Those who decide to niche down have most likely discovered their business strengths, and are focusing their energy on those services.
Value Based Pricing Strategies for Digital Agencies
Value based pricing is one of the more difficult strategies to pull off. To be successful, you need to do market research, check competitors, and understand your customers.
How Adam Crookes Built His Content Writing Agency on SPP
This is an interview with one of our long time users – Adam Crookes of Freshly Squeezed. He shares how he started and grew his agency, building a team of writers and starting a productized service in 2020.