Is your agency looking to productize? Our handy guide will show you how to go from bespoke client work to selling productized services at scale.
What is productizing?
Many agencies struggle with the idea of converting their bespoke services into a product. The good news is we've helped agencies just like yours add productized services to their arsenal, scale up their revenue and outgrow the competition.
Going down the productization path is the most efficient and smartest way to optimize your business. Thanks to SPP.co, it’s not only easier to do, but also involves less risk.
Our platform has been powering productized service businesses for many years, helping them successfully scale their operations, boost their MRR, and increase retention.
But what is the difference between a regular “billed by the hour” service and a productized one?
Let’s take a look at two different perspectives:
Client
By offering productized service packages you're reducing friction for clients. They feel safe knowing how much value they're getting, what the deliverables are, and the costs.
Agency
You’re spending less time on proposals and quotes while getting more clients in the pipeline. Systemized processes let you handle more business and focus on growing your agency through new opportunities.
How to productize a service
Turning a service into a product means changing your business perspective. Go from having to take on any job to keep the lights on to offering high-value, high-margin services in a streamlined and automated way.
Take a look at your past projects, and ask yourself:
- Which of my services have the highest margins?
- Where did I take a loss to satisfy a client?
- How can I design my business to run with minimal input?
With the help of this guide, you'll find the best services to productize, opportunities for offering recurring service subscriptions, and much more.
Why you should listen to us
Our software platform has helped 1,000+ agencies set up systems and processes to grow a predictable revenue stream from productized services.
Our customers have…
- Implemented productization in their agencies
- Simplified their operations through our platform
- Built custom solutions on top of our flexible Client Portal
- Unlocked major growth opportunities from white-label resellers
What to expect in this guide
We’ve been helping agencies sell and deliver their services at scale for years. This has given us unique insight into the struggles and common pitfalls agency owners fall into.
Our free e-book details all the necessary steps you need to take to join the productize community:
- Step-by-step guide how-to productize your services
- An overview of industries that are already productizing
- How to make the switch to a productized business
- Leveraging technologies to automate your processes
- Tips on how to optimize your pricing model
- Detailing your product story to new and existing clients
Frequently asked questions
Get your free guide to productizing your agency 👇