6 Client Testimonial Examples to Increase Trust
- Customer testimonials serve as social proof, building trust and credibility with potential customers by showcasing real-life examples of how your product or service has helped someone else achieve their goals.
- There are various types of customer testimonials that businesses can use to showcase happy clients, including case studies, video testimonials, testimonial posts, customer reviews, quote testimonials.
- Businesses can collect high-quality customer testimonials through manual outreach, automated tools, NPS surveys, CSAT surveys, or by leveraging automations.
Imagine you’re investing a lot of money into lead generation only for potential customers to land on your website and leave because they don’t know you. This is what tons of businesses are experience every day.
The reason? They lack social proof.
Luckily, there’s an easy fix: showcase happy customers. Get them on a call, write them an email, or message them on social media; ask them for a testimonial, get approval to put it online, and increase your brand trust level.
If you’re not sure where to start, check out the customer testimonial examples below.
What is a customer testimonial?
Customer testimonials are a powerful tool for building trust and credibility with potential customers. They are a statement or review from an existing client that praises the quality, service, and value provided by your agency. You can find testimonials often in the form of a quote, written comment, or video clip where the customer shares their positive experience with others.
Testimonials can serve as social proof, building trust and credibility with potential customers by showcasing real-life examples of how your product or service has helped someone else achieve their goals.
The importance of customer testimonials
A positive testimonial from an existing client can make all the difference in convincing others to do business with your agency. It’s like having a personal recommendation from someone who has already experienced the benefits of working with you. Testimonials provide social proof, demonstrating that real people have achieved tangible results through their interactions with your brand.
The most important aspect of testimonials is that they alleviate concerns and doubts someone has about doing business with an unknown entity. When potential customers see or hear a genuine endorsement from someone who has been in their shoes before, they’re more likely to feel confident in making a purchasing decision. In fact, the study The Role Of Online Customer Testimonials In Brand Trust: Utilization Of The Expectancy-Disconfirmation Model shows that “internet reviews matter when it comes to brand trust.”
By showcasing customer reviews on your checkout pages, in emails or marketing sites, you can tap into this social proof and increase conversions by establishing credibility with potential customers.
6 examples of customer testimonials
With many types of testimonials to choose form, it can be overwhelming to pick the right one. Let’s look at different types of customer testimonials you can highlight on your website.
Case study
There are many reasons why case studies are important, but the most important one is that people trust others when it comes to recommendations, especially if they are happy with your services.
SPP has been a key ingredient in our winning recipe for a successful productized service. It’s easy for staff to use and customers love the client portal software for managing their service account.
By linking to a case study, not only do leads see the kind words your client wants to share about you, they can also find more information of how they’ve come to that conclusion.
Video testimonial
White Shark Media has excellent examples of video testimonials. They use them on their website in a carousel, but also upload them to their YouTube channel.
The cool thing about video testimonials is that they showcase that the brand put in a lot of work, and the customer must trust them simply by participating.
Testimonial post
Social media testimonials are an easy win because they are already live. Your customers have already boasted about you online, so all you need is to get their approval to put it on your website.
If you keep an eye on your social profiles, you might get lucky and find a social media post you can turn into a testimonial. Make sure to ask the person first if they allow you to do so.
Customer reviews
Here’s an example from our TrustPilot profile. The reason why it’s so good is because the reviewer mentions the previous tools he used.
Similar to social posts, this type of testimonial is pretty much ready-to-go. Just ask the reviewer if they are okay with you using it for marketing purposes.
Quote testimonials
House of Marketers is displaying a selection of hand-picked quotes as their testimonials. These quote testimonials are quite easy to get from happy customers.
To make them seem even more authentic, always compliment the quotes with a profile picture, and if possible. link to the author’s LinkedIn profile.
Testimonial pages
The design agency Firefly has built a testimonial page that highlights one testimonial and places three smaller ones right below it.
The most interesting aspect is that they link to the project pages of each testimonial, where visitors can find out more about the work done.
How to get customer testimonials
Now that you have an idea about the different types of testimonials you can make use of, let’s see how you can actually get them.
Manual outreach
To collect high-quality customer testimonials through manual outreach, start by identifying satisfied clients who have achieved significant results through their interactions with your company. Reach out to these individuals via email or phone, explaining that you’d love to share their success story with others. Be specific about what you’re looking for in a testimonial and provide clear instructions on how they can submit it.
With SPP, you can pinpoint the right time to ask for a testimonial by looking at your order and ticket ratings. On your dashboard, go to Export and download the order/ticket ratings as a CSV file. Filter the file by 5-star reviews, and reach out to the happy customers.
Automated
For a more efficient approach to collecting customer testimonials, consider leveraging automated tools like email templates or online review platforms. These systems can send out personalized requests for testimonials after a client has completed a purchase or milestone event. When using automation, be sure to craft clear and concise language that encourages honest responses and provides easy-to-use submission options.
To automate your testimonial collection with SPP, you could make use of webhooks. Use the order.rated or ticket.rated webhooks and send them to Zapier.
Next steps:
set up a filter that checks if the rating is >= 4
add a pause for a few hours
use the Send message action
ask in the ticket/order for a testimonial
NPS surveys
To harness customer testimonials through NPS surveys, incorporate a follow-up question into the standard Net Promoter Score survey. Ask respondents who rate your company as promoters or detractors about their experiences with specific features or services that contributed to their score.
This approach allows you to collect qualitative feedback and turn it into actionable insights for improving customer satisfaction. You can also use the responses as client quote testimonials.
To send an NPS survey, you could add the email addresses of anyone who rated your orders/tickets at least 4 to an email list in Mailchimp.
CSAT surveys
To use CSAT surveys as a means of collecting testimonials, include an optional section where customers can share their experiences or provide additional feedback about specific interactions with your company. These open-ended questions encourage respondents to elaborate on what they liked most about working with you and offer suggestions for improvement.
To send CSAT surveys, you could set up a contact form in SPP. Every contact form has a unique link, so it’s very easy to send the survey to happy customers.
Conclusion
In today’s digital age, building trust with potential customers is crucial for driving conversions and growing your business. One effective way to do this is by showcasing happy clients through customer testimonials. By highlighting the success stories of satisfied customers, you can alleviate concerns and doubts about doing business with an unknown entity.
With so many types of testimonials to choose from, from case studies to video clips, there’s a format that suits every brand. So why not start collecting testimonial today? Reach out to your happy clients, ask for their feedback, and showcase it proudly on your website or marketing materials.
