Agency Gross Income (AGI)
Total revenue minus pass-through expenses—representing the money an agency actually earns from client work, excluding funds collected on behalf of third parties.
Calculate your agency's estimated market value and get actionable recommendations to increase your business worth.
Example
A PPC agency bills a client $20,000/month, but $12,000 goes directly to Google Ads spend. Their AGI is $8,000—the actual revenue they have to cover labor, overhead, and profit. Tracking AGI separately from total billings gives them an accurate picture of business performance.
You're in good company. We've helped agencies like yours sell $500M+ in services.
