Creative Brief
A document that outlines project objectives, target audience, key messages, deliverables, timeline, and constraints to align the agency and client before creative work begins.
Example
Before designing a campaign, the agency sends the client a creative brief template covering: business goals, target personas, competitor examples, brand guidelines, must-have elements, and success metrics. The signed brief becomes the reference point throughout the project, reducing subjective feedback loops.
Related Terms
Related article:
Questions to Ask in Your Branding Questionnaire
Ready to give it a try?
You're in good company. We've helped agencies like yours sell $500M+ in services.
