Top B2B Demand Generation Agencies to Choose in 2024
Demand generation is on everyone’s lips these days—and for all the good reasons. If you want to make sure you’re attracting the right audience and fueling your marketing and sales funnel with quality leads, demand generation is a must.
But when it comes to B2B lead generation, generating demand isn’t exactly a walk in the park. Luckily, there are companies specializing in this service. Let’s look at some of the best demand generation agencies from around the world.
What does a demand generation agency do?
An agency that specializes in demand generation works to create and implement strategies that increase the need for a company’s products or services. Unlike traditional marketing agencies, which focus on promoting existing products, a demand generation agency focuses on creating and nurturing interest in a company’s offerings.
One of the main goals of a demand generation agency is to generate and convert qualified leads into customers. This involves identifying potential customers with the help of B2B customer profiles, educating them about the company’s products or services, and ultimately convincing them to make a purchase.
To achieve this goal, a demand generation agency may use tactics such as targeted advertising, content marketing, social media marketing, and email campaigns. They also track and analyze data to measure the effectiveness of their campaigns.
Choosing a B2B demand generation agency
There are hundreds, maybe thousands of B2B demand generation agencies worldwide. Choosing one can feel daunting if you don’t know where to start.
Here are a few things to keep in mind when choosing a B2B demand generation agency:
Experience and expertise: Look for agencies with a proven track record of success in generating leads for B2B companies. They should have experience working with businesses like yours and a deep understanding of your industry.
Strategies and tactics: Demand generation agencies may specialize in different strategies or tactics, so it’s important to choose one that aligns with your goals. For example, if your target audience is active on social media, you’ll want to work with an agency who knows how to generate leads from social media.
Technology and tools: These agencies often use various technology platforms and tools to manage and track their campaigns. It’s important to ensure that your chosen agency is up-to-date on industry trends and utilizes the latest lead generation software for optimal results.
I took a deep dive and looked at some of the most popular demand generation agencies in the world. Find the full list of the best B2B demand generation agencies, organized by different regions, below.
Top 4 B2B demand generation agencies in Europe
LeadFabric
LeadFabric is a Brussels-based demand generation agency that works with B2B companies to identify and convert high-quality leads. They offer services such as inbound marketing, lead nurturing, ABM (account-based marketing), and analytics.
Dapper
Dapper is a Rotterdam-based demand generation agency that offers a range of services, including demand generation for three main industries: SaaS, B2B, and eCommerce. In addition to demand generation services, they also offer B2B training, growth audits, and other adjacent services.
Merkle
Merkle is a global performance marketing agency that offers a comprehensive suite of services, including demand generation, to B2B companies across various industries. With their data-driven approach and innovative solutions, Merkle excels in creating personalized customer experiences that drive growth. Aside from B2B marketing services, they also offer transformation, consulting, activation, and analytics services.
Fame
Fame is a demand generation agency focused on content marketing. They are rooted in the UK, but their team is globally distributed. They offer services that help businesses create audio, video, and written content—so if you plan on starting or scaling your operations in the content marketing area, this agency is a great idea.
Top 4 B2B demand generation agencies in the Americas
BlueHat Marketing
BlueHat Marketing is a full-service digital marketing agency that specializes in SEO, search engine marketing, website development, and more. They have offices in Canada and the US and have worked with various B2B clients across different industries to create demand for their products or services.
First Page Sage
First Page Sage is a US-based demand generation agency that specializes in creating SEO-led, engaging and informative content for B2B companies. They work with clients across various industries to create demand for their products or services through high-quality content.
Belkins
Belkins is a US-based demand generation agency that offers a wide range of B2B marketing services, including lead generation, appointment setting, and data enrichment. Their main focus is ROI-driven campaigns that help businesses achieve their growth goals.
Sherlock Communications
Sherlock Communications is an agency based in São Paulo, Brazil that specializes in B2B PR and content marketing. They work with clients across industries to create thought leadership, build brand awareness, and generate leads through media relations and content creation. They offer influencer marketing, content marketing, message development, photography, link building, experiential marketing, and many other services.
Top 3 B2B demand generation agencies in Asia
Brew Interactive
Brew Interactive is a Singapore-based demand generation agency that offers the full spectrum of B2B marketing services such as content marketing, SEO, brand reputation, ABM, and social media management. They also have a strong focus on data analysis, helping businesses make better-informed decisions to drive growth.
Primal
Primal is a full-service digital marketing agency based in Bangkok. They offer a range of B2B demand generation services, including SEO, lead generation, and PR. With their data-driven approach and innovative solutions, they help businesses attract quality leads and increase ROI.
Salween Group
Salween Group is a B2B demand generation agency based in Singapore. They offer a range of services such as market research, lead generation, marketing automation, and content creation to help businesses expand their reach and generate demand for their products or services.
Top 4 B2B demand generation agencies in Africa
Persuade
Persuade is a South African demand generation agency that specializes in lead generation, content marketing, and social media management. They work with B2B clients to create targeted campaigns that drive ROI and help businesses achieve their growth goals.
Top Click Media
Top Click Media is a South African demand generation agency that focuses on creating engaging and innovative video content for B2B companies. They also offer lead generation, PR, and social media management services to help businesses increase brand awareness and generate quality leads.
SearchKings
SearchKings is a B2B demand generation agency based in South Africa that specializes in SEO, Google Ads, and WordPress websites. They work with clients across Africa to create high-quality, informative content that helps businesses attract and convert leads through organic search.
MarketKing
MarketKing is a demand generation agency based in Egypt that offers performance marketing services such as lead generation, PR, and content marketing. They have a team that can cover pretty much every demand generation need you may have, from copywriting, to digital strategists and performance media buyers.