6 Tips for Promoting Your Services on Quora
The ROI on marketing channels keep changing. It’s up to you to choose the ones that work well for your business at a particular point in time.
Quora is in a stage where its user base is growing, engagement is at an all-time high and it hasn’t experienced the saturation that Facebook is going through now.
This is the perfect time to market your agency on Quora and we’re here to help!
Tip 1: Create a good profile
This advice has been given time and time again, yet most people skip this part.
A profile isn’t just a page with information. It showcases your achievements, what you’re currently doing, your authority and your personality.
Make sure to add a descriptive profile that talks a bit about your agency and the things you’ve achieved.
It’s also important to add your designation, school you’ve studied in, place of work, and other information. Most importantly, don’t forget to add your contact details.
A good example of a person with a good profile is, Josh Fecter.
In the profile, you can clearly see:
A good profile picture
A brief about his startup
A call to action to one of his content pieces that will add you to the list
It’s crisp, to the point and there’s no unnecessary information. It establishes authority as well.
Tip 2: Be casual
When writing answers on Quora, your tone and style are very important, especially when you are writing something that can be considered “boring” to most people. Never forget the importance of storytelling.
Write answers like you are speaking to one of your friends and you will be accepted by the Quora community.
If you are too rigid and formal, then your content will be relegated to the parts of Quora that no one touches.
Good storytelling keeps users engaged till the end and it is highly likely that you’ll earn a follow. Use analogies that are relatable to explain your point of view.
An example of casual writing is from a top writer named Asim. He starts off most answers with a story or experience from his life. This keeps the user engaged from the start to the end.
If you’re not sure about your own storytelling abilities consider using an agency specializing in short-form content to get engaging Quora answers written for you.
Tip 3: Build a following
On Quora, it’s possible to write a lot of content and not get rewarded for it. Rewards, in this case, are followers, click-throughs and views.
You can’t gain followers on Quora without writing popular answers. Although you will be inclined to talk about your company all the time, refrain from it and hunt the popular questions down.
Popular questions that are trending and highly controversial bring about a lot of views and upvotes if answered well.
Treat your Quora profile as a platform for expression, that includes your personal thoughts. This is a sure fire way of gaining a following on Quora.
Intersperse a bit of promotional content every once in a while and your followers will help your promote and share the content.
Tip 4: Don’t promote, be helpful
Although the title of this post says promote, that’s the LAST thing you should do when it comes to Quora. You can promote your agency without being blatant about it.
The number one metric you should be looking at is if you’ve helped the questioner with their problem.
Nobody wants to see a blatant promotion on Quora, everybody wants to see the value. Provide insightful, well-researched, original answers and you will be considered a valuable writer.
Tip 5: Build relationships
There is no point in going solo in a socially connected world. Build relationships with people you like on Quora by commenting on their answers and engaging with their content. When people interact with you, they are likely to follow you and help you promote your content.
When you increase your interactions, more people are aware of you and you can become a mini-Quora celebrity.
Tip 6: Think long term
The biggest mistakes most marketers make is thinking for the short term when it comes to marketing channels. It takes a certain while to build a reputation and some standing. Google rewards older domains from an SEO standpoint because they’ve been around for longer.
The same applies to Quora. The best way to go about it is to put your head down and create content, engage with people, tweak your strategies until you are happy.
The rewards will come!