Client Retention

Strategies for keeping clients happy, reducing churn, and building long-term agency relationships.

19 articles in this category

repeat customer

Data-Backed Reasons Repeat Customers Matter

Repeat customers are the lifeline of many businesses. Read in this post why you should focus on them, what benefits they bring, and how to encourage repeat purchases.

Chris Willow

Updated Apr 22, 2025

manage customer satisfaction

Bulletproof Ways to Measure Customer Satisfaction in 2025

Managing clients doesn’t just come down to answering their questions like a robot. You need to actively manage customer satisfaction. Here’s how.

Updated Mar 4, 2025

Customer Retention Email Strategies

Top Customer Retention Email Strategies to Consider In 2025

Keep your customers happy and engaged with smart retention emails. Uncover the tactics that drive loyalty with our examples.

Chris Willow

Updated Mar 18, 2025

how to reduce customer churn

From Churn to Charm: Win Customers for Life

Losing customers is not something businesses want to grow through. Which is why they should be focusing on reducing customer churn. Find out how in this post.

Chris Willow

Updated Feb 19, 2025

how to manage multiple clients

How to Manage Multiple Clients (Top 7 Secrets)

Managing multiple clients is an art that will help you run a successful agency. If you’re looking to improve your client management skills, read on.

Chris Willow

Updated Jun 18, 2025

how to manage customers

How to Manage Customers Efficiently (7 Tips)

Managing customers is an art that many business owners have not yet managed. If you’re one of them, read on to learn how to change that.

Chris Willow

Updated Dec 10, 2024

effective customer relationship management

How to Manage Customer Relationships as a Marketing Agency

Most agencies lose clients through preventable relationship failures. Here’s the systematic framework to boost retention and scale effectively.

Updated Aug 12, 2025

customer retention strategies

Customer Retention Strategies that Work in 2024: A Quick Guide

Account retention is a key growth lever for agencies and freelancers. If you want to do more with less, making sure your existing clients are happy is crucial. Here’s how.

Chris Willow

Updated Jun 3, 2025

B2B Customer Relationship Management

B2B Customer Relationship Management: How to Build a Steady Relationship

Managing business to business customer relationships is key to growing your company. But how do you do that effectively? Read on to find out.

Updated May 13, 2025

subscription retention strategies

Effective Subscription Retention Strategies for Your Service Business

Account retention is one of the most important pillars of any business, especially for a subscription business. But how do you ensure that your customers don’t cancel their subscription?

Updated May 19, 2025

track tasks

How to Track Tasks and Boost Your Productivity

Where is that file I need to send to a customer, when was this project due, and wasn’t there a call with a prospect today? Questions that are hard to keep track of—unless you track tasks.

Updated Jul 14, 2025

How to Keep Client Information Confidential

How to Keep Client Information Confidential

It’s no secret that data is one of the most valuable commodities in today’s digital age. As such, you have a responsibility to keep your client’s data confidential. Here’s how.

Chris Willow

Updated Aug 1, 2025

what is a crm

The meaning of CRM: Definition & How It Can Help You

Every business owner has most likely come across the term CRM. Let’s take a look at what a CRM does, if you should make use of it, and how it can help your business.

Updated Aug 12, 2025

client retention

Customer Retention: Examples & Metrics to Keep an Eye On

It’s not a secret that it’s cheaper to invest in keeping current clients than to chase new ones. But when was the last time you’ve thought about your client retention rate?

Updated Jul 29, 2025

manage clients

Client Management Tips: How to Get Happy Clients Effectively

Effective client management can reduce the need to spend big amounts on lead generation. Let’s take a closer look at how you can build client relationships that last for years.

Updated Jul 29, 2025

losing customers

10 Reasons for Losing Customers (+ How to Prevent)

Losing customers is a fact of life in business. But as a company, this can feel especially personal. Let’s look at the main reasons for customer churn plus how to prevent it.

Updated Jul 31, 2025

Signs of Bad Clients & How To Deal With Them

5 Signs of Bad Clients & How To Deal With Them

Clients are generally the lifeline of any business. It should come as no surprise that a significant source of stress for any business owner are bad clients.

Updated May 13, 2025

Agency Client Retention

Agency Client Retention Strategies: 5 Ways to Reduce Your Churn Rate

Service businesses overwhelmingly report spending more on new client acquisition than retention. Yet most of them say return on investment would be better with the opposite.

Updated Feb 7, 2025

Customer Retention Strategies for Small Business Owners & Agencies

Customer Retention Strategies for Agencies

Small business & agency owners benefit from keeping clients around for as long as they can. Here are a few customer retention strategies you can implement today.

Updated Feb 5, 2025