Churn Rate
Churn rate is the percentage of clients who stop using your service within a specific time period. It’s a key metric that reflects customer retention and helps agencies understand how well they’re maintaining long-term relationships.
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Example
If an agency had 100 clients at the start of the month and lost 5 by the end, their churn rate for that month would be 5%.
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From Churn to Charm: Win Customers for Life
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