Client Lifetime Value (CLV)
Client Lifetime Value (CLV) is the total revenue a business expects to earn from a single client over the course of their relationship. It helps agencies measure long-term profitability and guides decisions on marketing spend, pricing, and retention strategies.
Example
If a client pays your agency $1,000 per month and stays for 12 months, their CLV would be $12,000.
Related Terms

Ready to give it a try?
You're in good company. We've helped agencies like yours sell $500M+ in services.
