Client Lifetime Value (CLV)
Client Lifetime Value (CLV) is the total revenue a business expects to earn from a single client over the course of their relationship. It helps agencies measure long-term profitability and guides decisions on marketing spend, pricing, and retention strategies.
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Example
If a client pays your agency $1,000 per month and stays for 12 months, their CLV would be $12,000.
Related Terms
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Customer Retention: Examples & Metrics to Keep an Eye On
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