Lead Generation
Lead generation is the process of attracting and converting strangers into prospects who have shown interest in your company’s services. It is the first step in building a client relationship.
Example
An agency might create a downloadable guide on client portals to capture visitor contact information and follow up with targeted marketing.
Related Terms
Related Article
What Is Lead Generation? Definition and How It Works
Ready to give it a try?
You're in good company. We've helped agencies like yours sell $500M+ in services.
