Service Tier
Different levels of a productized offering that vary in scope, features, or support, allowing clients to choose based on their needs and budget.
Optimize pricing for service bundles to maximize perceived value while maintaining profitable margins.
Example
A social media agency offers three service tiers: Basic (4 posts/week, $1,200/mo), Professional (daily posts + stories, $2,500/mo), and Premium (full management + paid ads, $5,000/mo). Clients self-select based on their needs, and the agency can upsell as results improve.
Related Article
What Is Tiered Pricing and Why Should You Care?
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