Value-Based Pricing
Value-based pricing is a strategy where prices are set based on the value or results a service delivers to the client, instead of the time spent or costs incurred. It aligns agency fees with client outcomes and satisfaction.
Example
An agency might charge a fixed fee for a marketing campaign based on the expected increase in leads or sales, rather than billing hourly.
Related Terms
Related article:
Value-based Pricing Strategies to Boost Growth
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