Account Manager
A client-facing role responsible for maintaining relationships, handling communication, and identifying growth opportunities within existing accounts.
Example
An agency assigns an account manager to each enterprise client to serve as their main point of contact. The account manager schedules regular check-ins, addresses concerns before they escalate, and identifies upsell opportunities based on the client’s evolving needs.
Related Terms
Related article:
7 Ways to Build a Strong Agency-Client Relationship
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