Client Segmentation
Categorizing clients into groups based on criteria like revenue, industry, service type, or engagement level to enable targeted communication and service delivery.
Example
An agency segments clients into three tiers based on monthly spend. Tier 1 clients receive dedicated account managers and priority support, while Tier 3 clients use self-service options and automated responses.
Related article:
B2B Ideal Customer Profile for Agencies: Complete Guide + Template
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