Retainer Model
The retainer model is a business arrangement where clients pay a recurring fee, usually monthly or quarterly, for ongoing access to a set amount of services or hours. It helps agencies create predictable revenue while providing continuous value to clients.
Calculate your retainer and find the sweet-spot to keep clients happy, and your agency revenue in a healthy state.
Example
A digital marketing agency might offer a $2,000 per month retainer that includes SEO optimization, ad management, and reporting. Clients can view usage and deliverables through their client portal each month.
You're in good company. We've helped agencies like yours sell $500M+ in services.
