Revenue Forecasting
Predicting future income based on current contracts, renewal rates, sales pipeline, and historical patterns.
Example
An agency uses revenue forecasting to project next quarter’s income. With $50K in confirmed retainers, an 80% renewal rate on expiring contracts, and $30K in pipeline deals with 50% close probability, they forecast $80K in revenue.
Related article:
Top 14 Benefits of Recurring Payments
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