White label and SEO reseller services are gaining traction, and there’s a good reason for it. Companies have realized that there’s tremendous potential in partnering with a white label service provider—businesses that handle the fulfillment while you simply deliver the service under your own brand.
Are your clients constantly asking for a service you’re not able to provide them? At some point, you have to realize that there’s a missed opportunity here. On the other hand, you cannot offer a service if you don’t have qualified people to fulfill it. These partnerships allow you to expand your offerings without the risk of hiring specialists or developing new expertise in-house.
But how do you find white label reseller programs and place your trust in the right partner? To make your search easier, I’ve created a comprehensive list of the best white label and SEO reseller services available.
What are SEO reseller services?
Before diving into the companies, it’s worth explaining what SEO reseller services actually are. These are services specifically designed to be resold by partners, usually other agencies or consultants who want to offer SEO but don’t want to hire talent to fulfill these services as it poses a business risk.
Building an SEO agency is not an easy task. You spend hours on competitor research, define a pricing strategy, hire talent, and finally try to find clients. But much of running an agency is a trial and error process. Some services work, others don’t. And what if a client needs a service you’re not offering?
By partnering with a white label SEO provider, you get all the benefits of offering SEO services without the overhead or risk. The main benefit is that you don’t need to spend money or time finding talent, and you can immediately expand your service offerings to meet client demands.
1. The HOTH
The HOTH is one of the biggest and most well-known resellers when it comes to SEO and content. Originally started in 2010, the founders realized that the market was plagued with service providers who were neither very professional nor provided any sort of support.
After continuously expanding the business with different services, this SEO reseller agency offers their services specifically for resellers. A big advantage of this company is that it was practically built for reselling. You have white-labeled reports that you can share with clients, sales materials, and even guides that help you get started with your SEO work.
The best thing is that you can white-label HOTH with our module that directly integrates certain services, making reselling easier than ever. Simply import the HOTH services you want to resell, add your markup, and start selling with your very own client portal.
Services
The HOTH offers many different services that are split into the following categories:
Managed SEO, such as SEO and PPC
Content creation, for instance blog content
Link building, such as press releases
Local SEO, for example reputation management
Pricing
Prices depend on the service ordered: link building is available at $150 per written guest post (500 words) while link insertions start from $200.
Key features
integrates with SPP
access to API to build automations
many services to choose from (SEO, content, PPC)
campaign dashboard & reporting
white-labeled reports and sales materials
Best for
Full-service agencies looking for comprehensive white label SEO with robust reporting and sales materials. Ideal for agencies that want an all-in-one solution with ready-to-use client-facing materials.
Testimonial
“The Hoth is the best partner in our clients’ SEO success. In addition to consistently ascending SEO KPIs, the account managers act as true partners in success, offering proactive guidance for their deliverables and what our clients’ can do to improve conversions. I’ll never not use Hoth for SEO.”
2. SEO Brothers
SEO Brothers offers white label services to agencies and web designers. Compared to other companies, the company sets itself apart by having both a self-managed option as well as a partnership model that includes a full strategy.
What sets SEO Brothers apart is their focus on a discovery session. During the session, you can find out if both parties are a good fit, what SEO Brothers offers, opportunities, and a walk-through of the system and processes.
The core campaign of SEO Brothers is built around multiple components, such as keyword research, on-page SEO optimizations, technical SEO improvements, link acquisition, and reporting. For those not looking to go all-in, the company also provides one-time services, including redesigning websites and link building.
Services
SEO Brothers puts a heavy emphasis on the entire SEO journey:
content creation
link acquisition
on-page optimization
website redesign
Pricing
The pricing isn’t public, so you’ll have to reach out to their team and book a strategy session to find out more information if you want to become an SEO partner.
Key features
comprehensive discovery session
multiple service options (self-managed or full partnership)
full SEO strategy development
one-time services available
Best for
Agencies seeking strategic SEO partnerships rather than just fulfillment. Ideal for those who value in-depth discovery sessions and full SEO strategy development.
Testimonial
“The company was satisfied with SEO Brothers’ work. The team addressed issues professionally and amicably, delivering audits on time. They communicated via a website portal and had a refined process of handling clients. Overall, they performed well and consistently met their deadlines.”
3. 100 Pound Social
Many companies are looking to be more active on social media, but lack the time, resources and know-how to do so. That’s where 100 Pound Social comes in: thanks to their affordable prices (as the brand name suggests), any business is able to get unique content posted to their social media accounts.
With the white label program, 100 Pound Social also targets companies that do not handle social media management, for instance content and SEO businesses. If you’re among those, and your clients keep asking you to manage their social media, you can start offering this service with the help of 100 Pound Social.
Services
social media content creation
scheduled social media posting
blog posts & newsletters
LinkedIn lead generation
Pricing
Social media plans start at 100 GBP per month. There are two more tiers at 200 and 300 GBP per month.
Key features
affordable social media management plans
dedicated account managers
detailed client onboarding form
volume discounts
Best for
Agencies looking to add affordable social media management services without specialized expertise. Perfect for SEO and content agencies whose clients frequently request social media support.
Testimonial
“The best thing about the 100 Pound Social plan has been its consistency and reliability. The 100ps service and its processes deliver good value and help us manage the sometimes unreasonable workload inside our small business.”
4. Loganix
Loganix is one of the oldest professional SEO agencies that’s been in business for over a decade. They help countless agencies deliver results more efficiently (and cheaper) via their white label SEO reseller program.
The great thing about Loganix’ offer is that the reseller packages include everything, from the SEO strategy to optimization, ongoing content production and link building. Their partners can essentially sell a full managed package that requires almost no time commitment on their end as opposed to à la carte services other companies offer.
Loganix is also very hands-on, meaning that they make the required changes themselves as long as they have the necessary access to the platforms.
Services
Loganix offers fully managed reseller SEO services that include:
keyword research & optimization
content writing
link building
reporting
Pricing
While the pricing isn’t public, Loganix offers month-to-month packages and offers a volume discount if the monthly spend exceeds $2,000.
Key features
decade of industry experience
fully managed SEO packages
hands-on implementation approach
volume discounts available
Best for
Established agencies needing hands-on implementation of comprehensive SEO strategies. Ideal for agencies with clients requiring technical SEO changes and implementation support.
Testimonial
“In my opinion, Loganix is far and away the best option out there for link building. Their database of sites is one of the biggest in the market, their content is high quality, and their team is incredibly helpful.”
5. Vidpros
Michael Holmes started Vidpros, a business allowing clients to pay for a video editing subscription, in 2020 at the beginning of the COVID-19 pandemic. Within a short period of time, his team began to focus their efforts on fractional and white label video editing. Compared to other companies, there’s no unlimited video editing involved. Instead, there’s an hourly limit a video editor can work on projects. Those who need faster turnaround times can simply purchase additional services.
The white label program of Vidpros allows anyone to resell their services—perfect for social media marketing companies, or anyone else who has clients who want their video files edited.
Services
video editing and production
subscription-based editing hours
Video content optimization
Fractional video editing support
Pricing
Vidpros offers subscription packages based on a fixed number of editing hours. Pricing varies based on the number of daily editing hours required. The lower plan costs 1,000 USD per month and the higher one 4,000 USD per month.
Key features
integrates with SPP.co
dedicated video editor
fixed number of editing hours per day
purchase of faster turnaround time available
Best for
Marketing agencies wanting to add video editing services without hiring specialized staff. Great for agencies with clients producing regular video content that needs professional editing.
Testimonial
“I just had my first video created by Vidpros. This is a legitimately great service. I am always a bit skeptical when it comes to working with an outsourced service... This was not the case with Vidpros... the quick turn around time was appreciated.”
6. SEO.co
SEO.co is an SEO provider that has been in business since 2010. As other SEO firms, they focus heavily on forming B2B partnerships instead of lead generation.
As one of the leading white-label SEO companies, SEO.co knows how to help agencies scale, namely by taking on the work that needs to be done behind the scene. This allows agencies to focus on more important aspects of their business, such as focusing on tasks that grow their company.
As the other companies listed in this blog post, quality is of utmost importance. SEO.co only works with quality publications and employs a dedicated team that is able to create topically-relevant content. Plus, everything produced by this company is backed by detailed reporting thanks to dedicated SEO software for agencies being used.
Services
SEO.co offers their partners both full SEO packages as well as single-service options:
SEO & backlink audits
competitive analysis
keyword research
content production
Pricing
While SEO.co doesn’t have a pricing page, you can sign up for their client portal and get more details once logged in.
Key features
focus on B2B partnerships
high-quality publication network
comprehensive reporting
both full packages and individual services
Best for
B2B-focused agencies requiring high-quality content placements on premium publications. Ideal for agencies serving corporate clients with strict quality requirements.
Testimonial
“Since starting, we have seen consistent growth with our organic rank making it into the top ten for 12+ keywords in a relatively short period of time... I felt that their overall level of professionalism and expertise were top-notch... They have been stellar from top to bottom and a real asset to our marketing team.”
7. Ranked.ai
Ranked.ai is one of the newer white label businesses on the market, but one that has expanded their activities very quickly. Their goal is to change the SEO landscape, which has been plagued with spam over the past few years. Ranked.ai also wants to make SEO affordable, because small companies are struggling to compete against bigger ones with large budgets.
One of the main selling points of Ranked is their focus on white label resellers, having more than 250 agencies on board who rely on this service. Naturally, Ranked.ai uses SPP’s built-in module to make white label reselling easy and straightforward.
Services
white label SEO packages
content creation
link building
Reporting and analytics
Pricing
Ranked.ai positions itself as an affordable SEO solution aimed at making quality SEO accessible to smaller businesses. Pricing starts at 99 USD per month per website, with two more tiers available at 198 and 349 USD per month.
Key features
integrates with SPP
fairly priced SEO services
client portal customization
industry-leading reporting
Best for
Growing agencies looking for affordable SEO solutions that integrate seamlessly with their existing systems. Perfect for agencies prioritizing client portal customization and reporting.
Testimonial
“In ten years I never did SEO for my website. Within 2 months with Ranked, I was ranking #1 in the country for one of my chosen keywords for my niche.”
8. DoFollow
Founded in 2018, DoFollow.com has grown to one of the most respected link building agencies on the market. Compared to similar companies, their focus is to build bespoke links that are perfectly tailored towards their client’s business activities. Instead of using outdated tactics, DoFollow builds links with relevancy and use-centricity in mind.
If you’re looking to offer your clients valuable links with an average DR of 70, DoFollow is the right partner. Connect your SPP workspace to theirs in order to offer your customers a simple, easy to use dashboard to place orders.
Services
custom link building
guest post creation
bespoke link strategy development
White label reporting
Pricing
DoFollow’s pricing varies based on the domain authority of the target sites. While specific rates aren’t publicly listed, their premium DR70+ backlinks position them in the higher end of the market. Agencies can get customized pricing upon request.
Key features
integrates with Service Provider Pro
DR70+ backlinks from respected sites
dedicated account manager
reporting in the client portal
Best for
Agencies requiring high-authority backlinks (DR70+) for clients in competitive industries. Ideal for SEO specialists who need premium placements for maximum impact.
Testimonial
“The guys behind dofollow.io know the difference between a backlink that moves your site up in the rankings, and a backlink that Googlebot quickly assesses as low value... Their understanding of what makes a good link is often missing from other link providers... recommend dofollow.com to anyone who has a good content strategy and the budget to support it.”
9. Contentellect
Contentellect was launched in 2018 by a team of professionals who have successfully scaled multiple businesses. With this new venture, the goal was to help other businesses grow with the help of content and links. Compared to other service providers, most of the team is based out of South Africa, so they are all native English speakers.
Contentellect offers white label SEO reseller services focusing explicitly on what they do best: links and content. The benefit of the services for agencies this company offers is that they are backed by an account manager. Every delivery has to meet your individual standards and guidelines.
Compared to other SEO content agencies, Contentellect is focusing heavily on B2B. More than 65 agencies rely on the company for their outsourced services, be that content production or link building.
In the back-end, Contentellect is running on Service Provider Pro, makes use of its SEO intake forms, and many other features that helped them grow their business.
Services
Contentellect focuses on two different categories for those looking to outsource SEO:
Content for blogs
Link building in the form of inserts and guest posts
Pricing
Content pricing starts at only 7 cents per word. Additional services can be added, for instance optimizations via SurferSEO, image sourcing, or formatting and publishing.
Key features
link building & content services
network of 100+ native English speakers
dedicated account manager
many add-on services available
Best for
Agencies needing flexible content and link building services with native English writers. Perfect for agencies serving clients with varied content needs and quality expectations.
Testimonial
“Excellent quality and service... Fantastic team, great service, affordable price for the quality you get - cannot say enough good things about Contentellect... They understand SEO writing and can produce content quickly and in fairly large quantity... helped us refine our blog strategy and drastically increased website traffic.”
10. Outreach Monks
Outreach Monks targets other SEO agencies who are looking to sell SEO services to their own clients. This can be a great solution when an agency’s resources are almost exhausted, but they don’t want to delay ongoing projects. Outreach Monks can also be the partner for agencies looking to grow their business, but who are not looking to hire new talent before they get more recurring clients.
As the other companies in this list, Outreach Monks has fully managed white label SEO programs, as well as packages for link building, local SEO, and blogger outreach. Therefore, every agency can decide what kind of SEO services they want to outsource.
One thing that sets Outreach Monks apart is that they can provide backlink for niches other agencies can not, such as casino and cannabis.
Services
Outreach Monks provides both fully managed SEO fulfillment services as well as service-specific packages:
managed SEO
link building
local SEO
blogger outreach
Pricing
Outreach Monk doesn’t have public pricing, but they do mention that they provide credits for agencies ordering in bulk.
Key features
specialized in difficult niches (casino, cannabis)
fully managed SEO packages
flexible service options
bulk ordering credits
Best for
Agencies with clients in challenging niches like cannabis or gambling that other providers won't service. Ideal for specialized agencies working in restricted industries.
Testimonial
"Outreach Monks was hired by Represent... to continuously build high-quality backlinks for the company... The engagement has led to increased web traffic and revenue, exceeding the client's goals... They appreciate the excellent project management... the high quality and relevance of the links provided... We will never turn to a different link-building agency."
Find your perfect white label partner
Answer a few questions to discover which white label provider best matches your agency’s needs
Implementation considerations
Are you ready to take the plunge with a white label partner? Before you kickstart your partnership, let’s look at some practical considerations that will help you create a seamless experience for both your team and your clients.
When integrating a white label solution into your agency workflow, the devil is in the details. I’ve seen many agencies rush into partnerships without proper planning—only to face unexpected challenges that could have been avoided with a bit of forethought.
Onboarding and timeline management
The transition period is important for maintaining client confidence. Most white label partners require 1–2 weeks from initial agreement to full implementation.
Be sure to:
set realistic expectations with clients about delivery timelines
build in buffer time for unexpected delays
create a phased rollout plan for existing clients
develop clear handover processes between your team and the partner
Remember, your clients won’t see what’s happening behind the scenes—they’ll just expect the same quality and timelines they’re accustomed to receiving.
Client portal and brand alignment
While many providers offer an integration with SPP, you’ll still need to ensure your white label services feel like a natural extension of your brand.
This means:
customizing the client portal with your branding elements
aligning service descriptions with your existing tone and style
creating branded report templates that match your other deliverables
setting up appropriate user permissions and access controls
The goal is for clients to never suspect that a third party is involved in their service delivery.
Communication protocols
Communication breakdowns are the number one cause of issues with white label partnerships.
To avoid this pitfall:
establish clear communication channels with your white label partner
determine your point of contact and their availability
set expectations for response times to both routine and urgent inquiries
create an escalation path for critical issues
schedule regular check-ins to review performance and address concerns
With that said, don’t overwhelm your partner with unnecessary meetings. Find the right balance of oversight without micromanagement.
Quality control processes
Even the best white label partners need oversight to ensure their work aligns with your standards.
Consider implementing:
an internal review process for deliverables before they reach clients
clear quality benchmarks and KPIs for each service type
a feedback loop to efficiently communicate revision needs
periodic random audits to maintain consistent quality
This extra step might seem time-consuming, but it’s essential for maintaining your reputation and preventing client dissatisfaction.
Payment and margin management
The financial side of white label partnerships requires careful planning:
determine how you’ll handle payment collection and disbursement
set clear markup policies for different service types
consider volume discounts and how they’ll affect your margins
plan for currency fluctuations if working with international partners
establish policies for handling payment disputes or service credits
Your payment setup should balance convenience with profitability. The goal is to maximize margins while minimizing administrative overhead.
Client Education and expectations
Finally, consider how you’ll position these services with clients:
decide how much to reveal about your fulfillment process
create educational materials that help clients understand service value
develop clear scope boundaries to prevent feature creep
establish SLAs that you're confident your partner can fulfill
The transition to white label services should feel seamless to your clients. In fact, if done right, they’ll only notice the expanded capabilities you can now offer them.
Frequently asked questions
What are SEO reseller services?
SEO reseller services have been specifically designed to be resold by partners, usually other agencies, or consultants. Those are interested in offering new services but don’t want to hire talent to fulfil the services as it poses a business risk.
What are the benefits of white label reseller services?
The main benefits of white label and SEO reseller services is that the provider doesn’t have to spend money or time on finding new clients. Instead, they partner up with like-minded businesses who bring their own clients to them. For agencies, the benefit is being able to offer new services without hiring staff or developing expertise in-house.
How do I choose the right white label partner?
When choosing a white label partner, consider their track record, quality of work, communication style, reporting capabilities, and integration options. The best partnerships are those where the white label provider can seamlessly blend with your existing workflows and client management systems.
What’s the difference between white label and private label services?
White label services are ready-made solutions that you can rebrand and sell under your agency name. Private label services, while similar, often involve more customization and exclusivity. With white label programs, multiple agencies might be selling the same service with different branding, while private label solutions typically involve more tailored agreements with your provider.
How do I maintain quality control when using white label services?
Quality control is essential when your reputation is on the line. Implement a consistent review process for all deliverables before they reach your clients. Start by developing clear guidelines for your white label partner that outline your standards. Then create a simple checklist for your team to use when reviewing work.
How do I set appropriate markups for white label services?
Your markup strategy should balance competitiveness with profitability. Most successful agencies apply a 30–50% markup on white label services, but this varies by service type and market position.
Can I transition existing clients to white label fulfillment?
Absolutely, but do so strategically. Start with services where you’re experiencing delivery challenges or scaling issues. Introduce changes incrementally rather than all at once, and maintain consistent client communication touchpoints during the transition.
Grow your agency with white label SEO
In this article, I’ve given you a comprehensive list of the best white label and SEO reseller providers you could choose as reliable partners to grow your business. Most of them use our own whitelabel program, so they are able to help you get set up, and start selling quickly.
This list will hopefully make it easier for your marketing agency to offer expanded services without having to hire new experts for each job. Instead, you can rely on established companies to get the job done while you focus on client relationships and business growth.
