Top 9 White Label SEO Software Options for Agencies
If you provide SEO services, SEO tools are like air to you. From research to competitor analysis, client management, SEO audits, and reporting—they make sure you’re always on top of your work.
White label SEO software helps you be more efficient and organized in the way you manage your clients’ SEO. It is a great option for digital marketing agencies and freelancers who want to offer better services under a branded umbrella, but don’t have the time or resources to develop their own tools.
What are the best white label SEO tools, though?
I’ve taken a close look at some of the most popular platforms in the white label SEO niche, so read on to find out more.
1) AgencyAnalytics
AgencyAnalytics is a powerful cloud-based SEO platform that offers a variety of features meant to help SEO specialists deliver their best work. The tool’s focus lies on reporting features and dashboards for SEO agencies, allowing them to keep track of their clients’ progress and create meaningful reports for their partners.
What’s more, AgencyAnalytics can be 100% white labelled, precisely because this makes for a better user experience for agency clients, who will be interacting with the platform under your own brand.
Key features
automated reports (which can be scheduled into the future)
SEO tools (rankings, site audits, and more)
custom dashboards
client & staff management
70+ integrations (including Google Analytics, Shopify, Twitter, LinkedIn, and Instagram)
Pricing
AgencyAnalytics is a pretty affordable SEO tool, with pricing plans at $12/month and $18/month. They also have an enterprise-level plan, but you will have to contact their sales department to learn more about its pricing. Full white labeling is available from the middle-tier plan, which makes AgencyAnalytics a very attractive proposition for agencies of all sizes. They also offer a 14-day free trial, in case you want to test the product first.
2) Semrush
Arguably one of the most well-known SEO software applications on the market, Semrush is famous for all the good reasons. It’s a comprehensive all-in-one tool with a wide variety of features, from keyword research and site audits to backlink analysis and social media metrics. What’s more, they also offer API access, which means you can build many automations to make your reporting easier.
Semrush also offers a very generous range of white label features: these include branded PDF reports that you can share with your clients, as well as custom agency websites featuring all the data you’ve collected.
Key features
keyword research
on-page optimization
rank tracking
backlink analysis
competitor analysis
content marketing tools
local SEO features
social media management
competitor PR analysis
paid advertising analytics
With this feature-set, Semrush is one of the best contenders for the top white label SEO software. What Semrush doesn’t necessarily excel at, however, is pricing.
Pricing
Semrush isn’t cheap. Their pricing is split into three plans: at $119.95/month, $229.95/month, and $449.95/month. You can also contact their sales department for a custom plan if your needs don’t fit into any of the pre-existing ones. They also offer a 7-day free trial if you want to give the entire platform a test run before you commit to a monthly or annual subscription.
However, it’s worth mentioning that their white label capabilities are only available through the Agency Growth Kit add-on, which will bump your pricing to $269.95/month, $379.95/month, and $599.95/month respectively.
3) SE Ranking
SE Ranking is frequently dubbed as one of the most affordable and comprehensive SEO tools out there. It’s a cloud-based tool that specializes in rank tracking, backlink analysis and keyword research.
While SE Ranking doesn’t boast the same level of features as Semrush or AgencyAnalytics, it does offer white label capabilities for those agencies who are looking to add value to their services while still keeping track of all the data
Key features
API access
keyword rank tracker
SEO and PPC competitor research
backlink checker
website audit tool
social media management
keyword grouper
automated reports
Pricing
SE Ranking has a complex pricing structure where you can choose the frequency at which you check your rankings, as well as whether you want to pay monthly or every three, six, nine, or twelve months. If you check your rankings weekly and you choose to pay monthly, the lowest plan will cost you $29.40/month and the most expensive one will be $143.40/month. If you choose to pay annually, however, these prices will drop to $23.52/month and $144.72/month. Choosing to pay annually and checking your rankings daily means you’ll pay $39.20/month for the lowest plan and $191.20/month for the highest one.
Complicated? Sure. But SE Ranking’s white label SEO platform allows for a lot of flexibility—so your SE Ranking subscription can change as you grow your agency.
4) Wincher
Wincher is a part of the niche white label SEO reporting tools, as it focuses exclusively on keyword rank tracking. However, it’s still a powerful toolbox that allows you to keep an eye on your position in the SERPs and compare your performance against competitors. What’s more, they have white label capabilities, which makes them a great choice for agencies.
Key features
keyword ranking updates (daily)
local SEO rank tracking
keyword research and grouping
on-page SEO score
website rankings
local rankings
search volume, CPC, and traffic
Pricing
Wincher’s pricing starts at €39/month—and for that amount, you can track 500 keywords. Their pricing increases as you track more keywords, with the highest plan costing €2,050/month, for 50,000 keywords tracked. White labeled reports are only available from the plan that starts at 4,000 tracked keywords, which costs €239/month.
5) BrightLocal
BrightLocal is a comprehensive SEO software focused on local search engine optimization. Although it might not be a great option for everyone, it can be a great choice for agencies running local SEO campaigns. As all the other featured tools, BrightLocal also has white label capabilities.
Key features
local keyword research
Google My Business optimization
directory listings management
citation building and clean-up
reputation management
review tracking and responding
Pricing
BrightLocal’s pricing is complex, but for a good reason. Essentially, if you want the all-in-one tool (which includes the main features, the citation builder features, and the reviews features), pricing starts at $29/month. At that price point, you can manage up to three locations from BrightLocal. The next pricing tiers come at $49/month and $79/month, for up to six, respectively up to 100 locations. And if you just want the citation builder features, the pricing will be based on a pay-as-you-go model (at $2/site).
6) DashThis
DashThis isn’t an SEO tool per se, but a tool that allows you to build your own SEO dashboard by brining together data from multiple sources. Sure, dashboards aren’t tools, but DashThis allows you to create beautiful reports for clients without having to do all the heavy lifting (i.e. infinitely copy-pasting data from your tools into a presentable dashboard).
All in all, a lot of SEO experts see DashThis as a great time-saver, so you might want to consider it as an “almost white label” option.
Key features
custom data sources
unlimited data accounts
unlimited users
unlimited client accounts
dashboard templates
PDF and email report share
34+ integrations
Pricing
DashThis’s pricing comes in four tiers: at $33/month, $109/month, $209/month, and $339/month. The lowest pricing tier only allows logo and preset color theme customization. Starting with the second plan, you can get more advanced personalization options, such as custom color themes, white labeled dashboards, white label domain features, and custom email.
7) WebCEO
WebCEO is a suite of SEO tools that includes a pretty comprehensive range of features meant to help you to optimize your SEO efforts. Although their website might not look as modern as the other tools’, they offer a good range of features. They also have white label capabilities, making WebCEO a very good option in this niche.
Key features
keyword research
internal linking
backlink checking
technical SEO auditing
rank tracking
SEO analysis
social media analytics
competitor analytics
Pricing
WebCEO’s pricing plans startat $37/month for a basic tool set. They also have two pricing plans at $99/month each, the main difference being that one of them will also add “scanning fees” at $4 for 1,000 rank queries. Furthermore, advanced white label options are available on the $99/month pricing plan, at an extra fee of $20/month. They also have an enterprise plan, which you can discuss with their sales team.
8) Nightwatch
Aside from the very cool name reminiscent of the Game of Thrones saga, Nightwatch is also a very good niche SEO tool focused on granular data and segmentation. It has white label capabilities, making it a very interesting tool to consider if you need more control over your SEO data.
Key features
keyword tracking
website tracking
competitor tracking
website auditing
Note that although this list of features might not feel as impressive as those of other SEO platforms, Nightwatch’s entire positioning focuses on extra-detailed data—so if you’re an SEO data nerd, you’ll want to check this out.
Pricing
Nightwatch’s pricing is based on how many keywords you want to track, from 250 keywords ($32/month) to 10,000 keywords ($559/month). They also have a volume option for more than 10,000 keywords, but you will have to discuss this with their sales department. Furthermore, it is worth mentioning that although Nightwatch does have white label capabilities, it only provides 15 white label reports/month. What’s more, these reports are only available starting with the pricing plan that tracks 1,000 keywords/month ($82/month).
9) AccuRanker
AccuRanker is an SEO analytics tool that focuses on SERP rankings more than anything. They position themselves as a tool especially built for enterprise-level companies and agencies. If you’re looking for a very powerful tool to help you with your SEO tracking, AccuRanker is worth a look.
Key features
results tracking for desktop, mobile, and local
SERP feature tracking
historic search volume
SERP history
landing page segmentation
integration with Google Analytics and Google Search Console
rank tracking API
Pricing
AccuRanker’s pricing is based on how many keywords you want to track. For 1,000 keywords, you will pay €116/month, for 2,000 keywords you will pay €224/month, for 25,000 keywords you will pay €1,412/month, and so on. For very high volume keyword tracking (from 100,000 keywords and up), you will have to contact their sales team for a custom quote. AccuRanker also allows its users to create custom reports, and they also offer a 14-day trial if you want to test the platform.
Selection criteria for a whitelabel SEO tool
If you’re looking for a white label SEO tool, you’ll definitely notice there are many options. It may even feel like there’s too many tools to be able to make heads or tails of them—and the confusion is understandable.
Here’s a quick checklist you can use when searching for the right white label SEO tool for your agency.
What your agency does: First and foremost, think of your agency: what is your specialty? Are you an SEO generalist agency, or do you focus on something specifically, like local SEO, backlinks, or SEO content writing? Knowing this will help you narrow down your search to tools that are more likely to meet your needs.
Ease of use: You don’t want for your SEO experts to have to spend too much time on a steep learning curve—so make sure the tool you choose is not only powerful, but also intuitive and easy to use. So make sure the tool you choose is reliable in terms of data accuracy, freshness and completeness.
Customization and branding: A white-label SEO tool should offer branding and customization options for clients to personalize appearance, functionality, and user experience. Features may include customizable logos, color schemes, domain names, and software interfaces tailored to each client's brand identity.
Tracking options: Make sure the tool provides the type of tracking you need for your campaigns, such as rankings and backlinks tracking for both desktop and mobile. Furthermore, make sure it will track the SERP features you need, such as local pack results or featured snippets.
White label capabilities: You’re here looking for a white label SEO software—so be sure to check which specific white label features your tool offers. Some may only provide basic customized reports, while others may feature white label reporting capabilities, or even allow you to create a fully branded SEO platform your clients can log in to.
Customer support: No matter how experienced you are, you will, sooner or later, need customer support. And when that happens, you want to make sure the support team is quick and knowledgeable. Research what type of customer support is available, as well as its response time.
Pricing: Choose a tool within your budget by considering pricing based on keywords, domains, or other factors, if the plan has all necessary features, and if discounts are available for yearly plans.
Reviews and credibility: Choose well-reviewed white label tools for agencies with solid experience. Check their website, blog, or social media for user feedback. Ask peers on social media about their experiences. Not all white label SEO tools offer the quality needed to achieve results and uphold your client reputation.
Summary
The market is overflowing with SEO tools, but not all of them can be customized to look like they’re part of your agency. Choosing one that offers white label options and provides you with quality data, advanced features like performing SEO audits, and an easy-to-use platform is not always an easy task.
It’s not an impossible one either. If you pay attention to details, read reviews and case studies, and ask relevant questions before committing to a recurrent subscription, you’ll soon find the right white label SEO tool for your agency.
The options mentioned in this article are but a handful in an ocean, but they are all solid ones—and they can provide you with the type of quality you need to build your agency’s reputation. Start with them and you’ll soon find the right tool for your needs.
