white label tools for agencies

Best White Label Tools for All Types of Agencies

Key points

  1. White label tools allow agencies to offer a wider range of services to clients without investing in additional resources or manpower.
  2. Choosing the right white label tools can help agencies provide high-quality services to their clients and increase their revenue.
  3. Tools range from client portals and client relationship management tools to search engine optimization tools and social media management systems.

All businesses rely on tools to get the job done efficiently and effectively, but not all businesses have the capabilities (or budget) to develop these tools. Instead, they rely on third-party developers to create software they can purchase or lease.

There’s a problem, though. Off-the-shelf tools are usually not a perfect fit for an agency’s needs. They may be too complex, with features that the agency will never use. Or they may be too simplistic, lacking features the agency needs. Plus, they rarely fit in seamlessly with a business’s brand identity.

This is where white labeling products come in. In this article, I’ll be covering what white label tools are, why they’re important, and list the 7 best white label tools for agencies.

What is a white label tool?

A white label tool is software that can be purchased or leased from a service provider (i.e., the software developer). White label tools are usually SaaS products, which means that a business pays a recurring subscription fee to the service provider in exchange for the right to rebrand, repackage, and resell said tool as they see fit.


There is an endless variety of white label tools on the market (as you’ll come to see). The common thread that holds them together is the fact that the end-user shouldn’t be able to tell that the product was built by a third-party developer. In other words, a white label tool should make clients feel as if they’re using a tool that was custom-built by the agency.

Now, to complicate this definition a bit, let’s make a distinction between two kinds of white label tools. These don’t have official names, so for now we’ll call them as seen below.

Aesthetic white label tools

Aesthetic white label tools simply have the agency’s branding applied. This means that the agency edits the tool’s logo, color scheme, and other branding elements to match their own.

They don’t require (or sometimes even allow) any changes to the functionality of the white label software. The tool comes as-is, and the agency uses it without making major changes.

Functional white label tools

Functional white label tools, on the other hand, allow agencies to make some changes that affect their function.

For a real-world example, many of SPP users add a marketing report within their client portals thanks to Looker Studio. SPP was designed to make this possible, meaning it’s a functional white label tool.


Functional white label marketing tools require a bit more work on the part of the agency, but ultimately provide a better fit for their workflows and needs thanks to deep customization options.

Why are white label tools important for agencies?

White label tools are important for agencies for a few key reasons:

  • They save time: When an agency has to start from scratch and build a tool from the ground up, it takes a lot of time (not to mention money). White label tools provide agencies with a head start by giving them a pre-built product that they can brand as their own.

  • They improve client relationships: Because white label tools give agencies a way to offer more value without incurring extra costs, they allow agencies to build stronger relationships with their clients. In other words, white label tools are one more way that agencies can differentiate themselves from the competition.

  • They offer more flexibility: White label tools offer agencies the ability to tailor the software to their specific needs and branding. This gives agencies a lot more control over the final product, which is important when trying to build a unique brand identity.

  • They improve brand cohesion: When an agency uses white label tools, they can be sure that their branding will be consistent across all of their products and services. This is important for building a strong and recognizable brand.

In short, white label tools offer agencies a number of advantages that can help them better serve their clients and grow their business.

What kinds of white label tools should agencies consider?

White label tools serve all kinds of purposes—think of any kind of software and there’s sure to be a white label solution available. But what about software that is specifically relevant to agencies?

Here are some white label solutions agencies should take a look at:

  1. Client portals: A white label client portal is a central hub where clients can access all the information they need—from contact information to project status updates and invoices. Of all the tools you use, client portals are one of the most important to white label, as their purpose is to be a client-facing brand asset.

  2. Client relationship management (CRM) tools: CRMs are tools that help agencies manage their client relationships, from first contact to project completion. A white label CRM system will allow you to customize the tool to match your agency’s branding and workflows.

  3. Social media management (SMM) systems: White label social media management software help digital marketing agencies manage their social media marketing, including scheduling posts, analyzing analytics, and more. A white label social media management system allows agencies to quickly generate branded reports for clients without the hassle of building them from scratch.

  4. Search engine optimization (SEO) tools: White label SEO tools make it possible for agencies to track their website’s performance in search engine results pages (SERPs), identify keywords, and optimize their content for better visibility. Like SMMs, white label SEO software helps agencies brand their client communications quickly and easily.

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All of these different tools can be incredibly valuable to agencies. You know—you’re probably already using some (or all) of them! But today, we’re going to be focusing on white label solutions that you may not have heard of.

Top 7 white label tools for agencies

Now that we’ve gone over what white label tools are and why they’re so beneficial for agencies, it’s time to take a look at some of the best white label tools on the market.

1) Service Provider Pro (SPP)

SPP client portal dashboard

SPP is a white label client portal tool that was designed with agencies in mind. It’s packed with features that will make your life (and your clients’ lives) easier, such as:

  • automatic account creation

  • intuitive invoicing and billing

  • project management capabilities

  • custom order statuses & tags

  • integrations with popular tools


And best of all, SPP is highly customizable. Everything can be changed, so that the product you present to clients and team members is truly your own. This includes branding basics like logos and color palettes, as well as functional white label elements like menus, custom domains, and embedded reports.

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Plus, if you’re looking for total control over the look and function of the SPP client portal, you’re free to dive into the code to make any adjustments you’d like—big or small!

SPP has been a key ingredient in our winning recipe for a successful productized service. It's easy for staff to use and customers love the client portal software for managing their service account.
Garrett Smith, Owner
GMB Gorilla
Garrett Smith

One of its greatest features is the white label form builder, which allows you to design custom order forms, intake forms, and contact forms. The forms help you capture leads, turn them into clients, and gather relevant information to start your work.

Pricing: Plans start at $99/month (billed annually) after a 14-day, risk-free trial.

2) Hootsuite

Hootsuite white label

If you manage social media for clients, Hootsuite is a white label tool you need to be aware of. It’s a powerful platform that gives you the ability to:

  • schedule and publish content

  • analyze social media analytics

  • track competitor activity

  • create detailed reports

With Hootsuite, you can create and send reports to clients using templates based on your brand assets. These reports are fully customizable—everything from the color palette to the contents can be edited and adjusted. As a result, you’re able to provide your clients with the seamless, branded experience they deserve—without any extra work on your end.

Hootsuite is a great place to manage all of your social media platforms in one spot. Being able to create and implement teams for collaborative posting is a tremendous help as a social media manager.

Shawn Lasher from Thompson Golf Group
Shawn Lasher , Thompson Golf Group

And if you’re worried about managing multiple clients in Hootsuite… don’t be! The platform’s team management features make it easy to keep track of who’s working on what, and to give team members the access they need to do their job.

Pricing: Plans start at £39/month (billed monthly) after a 30-day free trial.

3) Mention

Mention.com white label

Mention is a white label social media monitoring tool you should definitely have on your radar. As an all-in-one platform, it gives you the ability to:

  • monitor media and social media for client mentions

  • program advanced, conditional alerts using keywords

  • schedule social media posts

  • generate detailed reports

Similar to Hootsuite, Mention gives you the ability to create, customize and send branded reports to clients–and even schedule the delivery.

Mention allows us to create alerts and allow us to perform searches with our filters. We can easily monitor the profiles of our brand. With the searched keywords we can easily review and digest the email list. Their dashboards and is very simple to use and we do not have to learn many skills to use their dashboards.

Agatka Jackson from Philips
Agatka Jackson , Philips

On top of the reports, you can track detailed metrics such as total social media and web mentions as well as generate graphs and charts that visually display your progress over time.

Pricing: Mention offers a fairly generous free plan, with paid plans starting at $24/month (billed annually).

4) Looker Studio

Looker Studio logo
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This white label reporting tool is 100% free to use, and it gives you the ability to:

  • create custom reports using templates or from scratch

  • pull data from multiple data sources

  • share reports with clients or team members

  • collaborate on reports in real-time

  • schedule reports to be delivered automatically

  • tailor the program to agency needs

Looker Studio’s drag-and-drop interface simplifies report creation, even for those with no design experience. With that being said, there is definitely a learning curve before you’ll feel confident with the tool. It’s well worth the effort, Looker Studio is incredibly flexible once you get the hang of it.

The platform integrates with over 200 data sources, so there’s a large amount of customization potential. Connect to Google products such as Google Sheets, Google Analytics, and Google Search Console, as well as external tools via Community Connectors.

Pricing: Free!

5) OptinMonster

OptinMonster white label

OptinMonster is a white label advertising platform that helps agencies capture more leads and convert more visitors into leads and paying customers. It’s a powerful platform that gives you the ability to:

  • create beautiful lead capture forms, pop-ups, and slide-ins

  • target forms based on visitor behavior

  • add forms to any website or landing page

  • split test forms for improved performance

  • generate detailed reports

With OptinMonster, you can create customized lead capture forms that match your agency’s (or client’s) brand and style. Plus, the platform makes it easy to add forms to any website or lead gen page—no coding required!

And if you’re looking for ways to improve your form’s performance, OptinMonster’s A/B testing and reporting capabilities will come in handy.

Pricing: Plans start at $9/month (billed annually).

6) Reviewgrower

Reviewgrower white label

Reviewgrower is a 100% white label reputation marketing tool that helps agencies manage their clients’ online reputations.

When compared to other reputation management resellers, Reviewgrower stands out as a simple yet powerful platform, that gives you the ability to:

  • generate automated review requests via email or text message

  • monitor 80+ review sites

  • perform in-depth segmentation analyses

  • integrate with 200+ tools and apps

Create customized dashboards that match your agency’s brand and style and monitor reputations across multiple locations. This way you can quickly identify and address any negative reviews wherever they arise.

Pricing: Plans start at $99/month (billed annually). There is a very limited free forever plan available.

7) Swydo

Swydo white label

Swydo is a white label reporting tool that gives agencies the ability to create, schedule, and automatically deliver beautiful SEO, PPC, and social media reports to clients. With Swydo, you can:

  • generate reports using templates or custom designs

  • schedule reports to be delivered automatically

  • group clients together for easy management

  • monitor data in real-time through custom dashboards

  • use data from popular tools like Google Analytics and AdWords

A white label report by Swydo is fully customizable, so you can brand it with your agency’s logo, colors, and contact information. Swydo integrates with over 70 popular tools, making it easy to collect the data you need to create comprehensive reports.

Pricing: Plans are customized based on the number of data sources you’d like to include.

Expand your brand with white label tools

As an agency, it’s important to make use of software that helps you succeed. White label tools are a great way to further strengthen your brand and credibility.

Those looking to sell services should take a closer look at Service Provider Pro (SPP), a client portal platform that gives agencies the ability to:

  • keep track of projects and deadlines

  • communicate with clients in real-time

  • store and share files securely

  • share project updates and info

Make SPP your own by uploading your agency’s logo, use your brand colors, as well as custom domain. And combine it with the other mentioned white label marketing software for agencies to succeed with your business.

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Avatar of Deian Isac
Head of Agency Success
Having worked as a content writer for 8+ years, Deian has partnered up with a lot of different agencies for content production. He understands their processes and now helps agencies scale up their operations with SPP. Besides his success activities, he also manages the content strategy of Service Provider Pro, writes captivating blog posts himself, and produces case studies.

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