Chris Willow

Founder

Founder of SPP.co, with over a decade of experience in agency operations and billing systems. As a former agency owner, Chris developed SPP.co to solve the client management and payment challenges he experienced firsthand. His platform now processes millions in subscription payments for agencies worldwide, giving him unique insights into billing best practices across various service businesses.

how to start a link building agency

How to Start a Link Building Agency

Starting a link building agency requires more than outreach skills. Discover how to build a solid foundation, define your niche, and create service packages that clients value.

Chris Willow

Updated Jul 22, 2025

repeat customer

Data-Backed Reasons Repeat Customers Matter

Repeat customers are the lifeline of many businesses. Read in this post why you should focus on them, what benefits they bring, and how to encourage repeat purchases.

Chris Willow

Updated Apr 22, 2025

client acquisition

Client Acquisition Secrets for Marketing Agencies

If your lead generation efforts remain fruitless, there might be a bigger issue in your process. Let’s look at client acquisition and how to improve it.

Chris Willow

Updated Dec 17, 2024

branding questionnaire

Questions to Ask in Your Branding Questionnaire

Understand your clients with a branding questionnaire. Learn how to use the information to better serve your customers and deliver high-quality services.

Chris Willow

Updated Aug 1, 2025

buzz marketing

Fanning the Flames: How Buzz Marketing Drives Agency Success

Agency owners don’t want to scream into the void when it comes to their services. Make yourself heard effectively and create buzz around your business with our guide.

Chris Willow

Updated Jul 10, 2025

word of mouth marketing

Unlocking the Power of Word of Mouth Marketing Strategies

Discover the power of word of mouth marketing and how it can help you create buzz around your business. Read on to find out more.

Chris Willow

Updated Nov 5, 2024

Customer Retention Email Strategies

Top Customer Retention Email Strategies to Consider In 2025

Keep your customers happy and engaged with smart retention emails. Uncover the tactics that drive loyalty with our examples.

Chris Willow

Updated Mar 18, 2025

how to reduce customer churn

From Churn to Charm: Win Customers for Life

Losing customers is not something businesses want to grow through. Which is why they should be focusing on reducing customer churn. Find out how in this post.

Chris Willow

Updated Feb 19, 2025

how to manage multiple clients

How to Manage Multiple Clients (Top 7 Secrets)

Managing multiple clients is an art that will help you run a successful agency. If you’re looking to improve your client management skills, read on.

Chris Willow

Updated Jun 18, 2025

how to manage customers

How to Manage Customers Efficiently (7 Tips)

Managing customers is an art that many business owners have not yet managed. If you’re one of them, read on to learn how to change that.

Chris Willow

Updated Dec 10, 2024

lead generation campaign

How to Build a Successful Lead Generation Campaign (+ Examples)

There are many ways to design a lead generation campaign, but not all bring any results. If you want yours to succeed, read on.

Chris Willow

Updated May 13, 2025

customer self-service

Customer Self-Service: A Brief but Comprehensive Guide

Looking to give your customers the opportunity to solve their own issues? Read this guide on customer self-service and how to make the most of it.

Chris Willow

Updated Apr 22, 2025

recurring business ideas

Recurring Business Ideas To Inspire You

If you own a company, you know that one of the hardest things you can do is generating recurring revenue for your business. Here are a few ideas to kick-start the process.

Chris Willow

Updated Apr 24, 2025

Best Billable Hours Tracker Software To Choose From

Client billing might just be one of the most important aspects of a business. But how do you bill the hours you spent accurately? Read on to find out.

Chris Willow

Updated May 15, 2025

lead generation landing page

Tips for Designing a Great Lead Generation Landing Page

A high-converting landing page is a great way to make sure that your conversion rate is high. But how do you create such a page, and what to keep in mind?

Chris Willow

Updated May 19, 2025

lead generation email

Email Lead Generation: A Comprehensive Guide for Generating Leads via Email

Over the last decade, lead generation has become a household name in the marketing industry. How do you write a successful lead generation email, though?

Chris Willow

Updated Aug 14, 2025

how to bill clients as a consultant

Best Practices on How to Bill Clients as a Consultant

There are many ways to bill your client but when it comes to consulting services, not all of them are the best choice. Here’s what to keep in mind when it comes to billing as a consultant.

Chris Willow

Updated Jul 31, 2025

lead generation channels

Top 9 B2B Lead Generation Channels for 2025

In an ideal world, you’d build a great product, and people would line up to buy what you’re selling. In this world, customer lead generation is essential. Here’s what you need to know.

Chris Willow

Updated Dec 17, 2024

customer retention strategies

Customer Retention Strategies that Work in 2024: A Quick Guide

Account retention is a key growth lever for agencies and freelancers. If you want to do more with less, making sure your existing clients are happy is crucial. Here’s how.

Chris Willow

Updated Jun 3, 2025

client portal for wordpress

How to Create a Client Portal for WordPress: The Ultimate Guide

Creating a client portal for WordPress isn’t difficult, but it can be an intimidating process. Here’s how to choose the right plugin and what to keep in mind.

Chris Willow

Updated Jul 30, 2025

content marketing lead generation

Step-By-Step Tutorial to Generate Leads With Content Marketing

Most business leaders are aware that content marketing helps with brand recognition, customer loyalty, and product awareness. But content can also help with customer lead generation.

Chris Willow

Updated Aug 14, 2025

how to add payment gateway in website wordpress

How to Add Payment Gateway to Your WordPress Website

As a service provider, you want to accept payment for your work—but how can you accomplish that if you’re running a WordPress website? Should you rely on WooCommerce, hire a developer, or is there a better way to accept credit card payments?

Chris Willow

Updated May 30, 2025

white label video editor

The Best White Label Video Editor: Tools & Services You Can Use

If you run a video marketing agency, you’re sitting on a gold mine, but you probably need a bit of help to scale it. That’s where a white label video editor comes into play.

Chris Willow

Updated Aug 14, 2025

best recurring payment system

6 Best Recurring Payment Systems for Agencies

If you’re an agency owner providing recurring services, you need a payment system to support your business. These are the best ones to choose from.

Chris Willow

Updated Jul 15, 2025

instagram lead generation

Generate Leads on Instagram: Everything You Need to Know and 12 Tactics Shared

Instagram is one of the best platforms for social media lead generation although most marketers don’t consider it when brainstorming strategies. If used correctly, Instagram can be very effective.

Chris Willow

Updated May 13, 2025

what are payment gateways

What Are Payment Gateways and How Do They Work?

There are many ways to bill your client, but the easiest one for both parties is if you’re connected to a payment gateway. But what are payment gateways anyway, and how do they help with client billing?

Chris Willow

Updated May 26, 2025

Pricing Models for Services: How to Build Your Pricing Strategy

Finding the best pricing strategy for your new business can feel like you’re lost in a maze without a map. Read on to find a pricing model that works for you.

Chris Willow

Updated Jul 30, 2025

authority content marketing

Authority Content Marketing: How to Demonstrate Expertise to Scale Your Agency

In an era where the competition for consumer attention is at an all-time high, the most effective way to stand out is by creating authority content. Here’s how.

Chris Willow

Updated Jul 9, 2025

Email marketing for agencies

Email Marketing for Agencies & Campaign Best Practices

Have you recently started an agency? If so, email marketing might just be the smartest thing you could possibly do to drive growth. Here’s what you need to know regarding email marketing.

Chris Willow

Updated Aug 14, 2025

Zapier for agencies

Zapier for Agencies: 8 Ways to Automate Your Agency Processes & Save Time

There are thousands of apps you can connect with each other in Zapier—and a lot of ways you can use this service. But how exactly do you use Zapier as an agency?

Chris Willow

Updated Sep 17, 2024