Chris Willow

Founder of SPP

Founder of Service Provider Pro, with over a decade of experience in agency operations and billing systems. As a former agency owner, Chris developed SPP to solve the client management and payment challenges he experienced firsthand. His platform now processes millions in subscription payments for agencies worldwide, giving him unique insights into billing best practices across various service businesses.

repeat customer

Data-Backed Reasons Repeat Customers Matter

Repeat customers are the lifeline of many businesses. Read in this post why you should focus on them, what benefits they bring, and how to encourage repeat purchases.

client acquisition

Client Acquisition Secrets for Marketing Agencies

If your lead generation efforts remain fruitless, there might be a bigger issue in your process. Let’s look at client acquisition and how to improve it.

How to Efficiently Build an Email List

Successful email marketing highly depends on the quality of the list you have. Read this step-by-step guide to see the process of efficiently building an email list.

branding questionnaire

Questions to Ask in Your Branding Questionnaire

Understand your clients with a branding questionnaire. Learn how to use the information to better serve your customers and deliver high-quality services.

buzz marketing

Fanning the Flames: How Buzz Marketing Drives Agency Success

Agency owners don’t want to scream into the void when it comes to their services. Make yourself heard effectively and create buzz around your business with our guide.

word of mouth marketing

Unlocking the Power of Word of Mouth Marketing Strategies

Discover the power of word of mouth marketing and how it can help you create buzz around your business. Read on to find out more.

Customer Retention Email Strategies

Top Customer Retention Email Strategies to Consider In 2025

Keep your customers happy and engaged with smart retention emails. Uncover the tactics that drive loyalty with our examples.

how to reduce customer churn

From Churn to Charm: Win Customers for Life

Losing customers is not something businesses want to grow through. Which is why they should be focusing on reducing customer churn. Find out how in this post.

how to manage multiple clients

How to Manage Multiple Clients (Top 7 Secrets)

Managing multiple clients is an art that will help you run a successful agency. If you’re looking to improve your client management skills, read on.

how to manage customers

How to Manage Customers Efficiently (7 Tips)

Managing customers is an art that many business owners have not yet managed. If you’re one of them, read on to learn how to change that.

lead generation campaign

How to Build a Successful Lead Generation Campaign (+ Examples)

There are many ways to design a lead generation campaign, but not all bring any results. If you want yours to succeed, read on.

customer self-service

Customer Self-Service: A Brief but Comprehensive Guide

Looking to give your customers the opportunity to solve their own issues? Read this guide on customer self-service and how to make the most of it.

recurring business ideas

Recurring Business Ideas To Inspire You

If you own a company, you know that one of the hardest things you can do is generating recurring revenue for your business. Here are a few ideas to kick-start the process.

Best Billable Hours Tracker Software To Choose From

Client billing might just be one of the most important aspects of a business. But how do you bill the hours you spent accurately? Read on to find out.

lead generation landing page

Tips for Designing a Great Lead Generation Landing Page

A high-converting landing page is a great way to make sure that your conversion rate is high. But how do you create such a page, and what to keep in mind?

b2c lead generation

Best B2C Lead Generation Strategies to Implement Right Now

Looking to target consumers? In this post, we’re taking a look at B2C lead generation, what it means, why it matters, and how to do it.

lead generation email

Email Lead Generation: A Comprehensive Guide for Generating Leads via Email

Over the last decade, lead generation has become a household name in the marketing industry. How do you write a successful lead generation email, though?

lead generation channels

Top 9 B2B Lead Generation Channels for 2025

In an ideal world, you’d build a great product, and people would line up to buy what you’re selling. In this world, customer lead generation is essential. Here’s what you need to know.

effective customer relationship management

Top 11 Most Effective Customer Relationship Management Tips

Managing customer relationships can be a great solution for many company problems. But which strategy helps you manage them effectively? Read on to find out.

customer retention strategies

Customer Retention Strategies that Work in 2024: A Quick Guide

Account retention is a key growth lever for agencies and freelancers. If you want to do more with less, making sure your existing clients are happy is crucial. Here’s how.

client portal for wordpress

How to Create a Client Portal for WordPress: The Ultimate Guide

Creating a client portal for WordPress isn’t difficult, but it can be an intimidating process. Here’s how to choose the right plugin and what to keep in mind.

content marketing lead generation

Step-By-Step Tutorial to Generate Leads With Content Marketing

Most business leaders are aware that content marketing helps with brand recognition, customer loyalty, and product awareness. But content can also help with customer lead generation.

white label video editor

The Best White Label Video Editor: Tools & Services You Can Use

If you run a video marketing agency, you’re sitting on a gold mine, but you probably need a bit of help to scale it. That’s where a white label video editor comes into play.

how to improve your delegation skills

8 Tips to Improve Your Delegation Skills

When the time comes to delegate work to a team member, the process isn’t always the issue. It’s the mindset of the person in charge. Here’s how to improve your delegation skills.

email marketing software for agencies

Top 11 Email Marketing Software for Agencies: Which One’s Right for You?

Email marketing for agencies— a strategy that continues to be one of the cheapest, most effective ways to reach target customers and build brand loyalty. But which tool should you use?

best recurring payment system

6 Best Recurring Payment Systems for Agencies

If you’re an agency owner providing recurring services, you need a payment system to support your business. These are the best ones to choose from.

instagram lead generation

Generate Leads on Instagram: Everything You Need to Know and 12 Tactics Shared

Instagram is one of the best platforms for social media lead generation although most marketers don’t consider it when brainstorming strategies. If used correctly, Instagram can be very effective.

video marketing agency

High-Quality Video Marketing Agencies You Probably Didn’t Know About

Video marketing is gaining ground. If you’re looking for best video agencies around the globe, check out our list with companies from every continent.

Pricing Models for Services: How to Build Your Pricing Strategy

Finding the best pricing strategy for your new business can feel like you’re lost in a maze without a map. Read on to find a pricing model that works for you.

authority content marketing

Authority Content Marketing: How to Demonstrate Expertise to Scale Your Agency

In an era where the competition for consumer attention is at an all-time high, the most effective way to stand out is by creating authority content. Here’s how.