White Label Link Building: Your A-To-Z Guide
- White-label link building refers to the process of outsourcing link building services to a third-party provider who will perform the work under the agency's brand name.
- Using white-label link building services can help agencies save time and money, and it gives them the opportunity to offer additional value to their clients.
- When choosing a white-label link building provider, it is important to consider factors such as the quality of the links, the level of customization and reporting offered, and the provider's overall reputation and track record.
Many agencies are making use of white label SEO services to boost their business. But that’s not the only reason. Google’s algorithm is tricky to figure out, and most companies simply don’t have the expertise for it.
One of the most challenging service offerings is building links. It requires expertise, connections, and most importantly, a lot of patience. Many agencies lack in this department, so they make use of so-called white label link building.
Let’s find out what it is and how you can benefit from it.
What is white label link building?
White label link building is a service offered by link building agencies to other agencies. When you buy or outsource white label link building, the company providing it will do all the work under your brand name—which means that you’ll be credited for the links they’ve built for you.
The white label link building service usually covers the entire link building process, from outreach to reporting, and it’s often provided by seasoned professionals. The goal is to save your agency time and money, while still delivering quality results.
When to use white label link building services:
You’re running an agency and clients want to purchase link building services.
Your in-house link builders are struggling with fulfillment and need help.
You plan on offering this service, but want to test the waters first.
How white label link building works
If you’re an agency looking to start offering link building services, you can partner up with white label providers.
Here’s how it works:
Ask to become a white label reseller.
Receive direct access to the reseller system.
Start offering white label link building to your clients.
When an order comes in, you place an order in the agency’s portal.
Deliver the links to your clients.
Ideally, this entire system is completely automated, but not all white label providers have such a system in place.
Here’s where Service Provider Pro comes in: there are a variety of companies who make use of our white label module. You can connect to their client portal, import the services, and easily resell them to your clients—all fully automated.
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Benefits of using white labeled link building services
At this point, you should be convinced that making use of white labeled link building services is the way to go. If not, here’s your riskier and more complicated alternative: Let’s assume you’re an established, reputable SEO agency. Backlinks are obviously a huge element of search engine optimization. To get quality white hat backlinks, you pretty much need to hire an SEO consultant to help with the strategy. On top of that, you need an army of people to handle outreach, write content, find niche backlinks, and build relationships with website admins.
That’s a lot of work. Particularly in a highly competitive space, where most web admins and in-house SEOs are reluctant to allow guests posts or exchange backlinks.
Link building on a small scale is relatively easy to do in-house, but once you reach scale having the systems, team and tools to deliver quality links gets very challenging. A major benefit of white labelling to a reliable partner is the speed at which you can scale and the time it frees up to focus on higher value activities like sales.
That’s where a white label link building agency comes into the picture to help you out.
Here are some of the advantages you’d reap if you hired them:
Service providers are connected: Link building agencies specialize in this type of service, so they already have relationships with website owners and have perfected their processes to make sure they’re efficient.
Helps you expand your services: If you run an SEO firm but don’t offer link building yet, you can add this service to your offering with low risk.
Secure and transparent processes: Most well-known white label link building agencies follow secure processes that ensure both the SEO agency and their clients are satisfied with the quality and quantity of links built.
Makes it easier to meet deadlines: White label link building agencies are very organized, and they can easily manage their workload in order to meet tight deadlines.
Can help you scale your business: When you outsource link building, it not only helps you to reduce costs and save time but also gives you the opportunity to expand your client base.
Keeps clients happy: Offering clients a reliable link building service that delivers great results is one of the best ways to do keep them happy.
Saves you time and money: Not needing to hire new people and train them means that you can save time and money—all while gaining instant access to experienced link building experts.
Allows you to maintain your reputation: White label link building efforts are called white label for a reason: the service providers do all the work for you, in your name, without making the end-client feel like they’re serviced by two separate agencies.
Choosing the right white label link building provider
To make sure you offer your clients with the best results and not risk your reputation, you need to consider your white label link building provider a long-term partner, rather than a one-off freelancer you contact occasionally.
As such, you also want to make sure they are the right ones for you. Here are five criteria to help you figure that out.
Their experience
You need professional link builders, not someone who’s just taken a random online course. Therefore, when hiring a white label link building firm for your own agency, be sure to check how many years of experience they have. Look up the founders, the managers, and the actual link builders in the firm to assess whether they’re a good match for your level of experience and clients. Even better, order a few links to test the backlink quality.
Another thing to look for is what their process is: do they have a tool in place that makes it easy to get started? Are they onboarding you and taking care of the setup?
Their link building approach
This is also important, as there are different approaches to link building. Some providers focus on quantity, while others prefer quality to quantity. So make sure you understand what your provider’s approach is before working with them.
Stay away from backlink builders who promise unrealistic results and settle for the clean, white hat ones that know building links takes time and dedication. Remember, you want the best long-term results for your clients, so you retain them for longer (and make it more likely for them to recommend you).
The results they offer
Numbers don’t lie. What kind of results does your backlinking firm offer? Do they have a track record they can show you? Are their clients satisfied with the results? Do they have any successful case studies you can look at?
These are all questions worth asking before forming a partnership.
Their previous clients
Nothing speaks louder than previous clients. Good experiences or bad, former clients can be a great source of insight and advice. Finding out how reliable your link building provider is, how quickly they can deliver results, their communication skills, etc., are all important details to consider before hiring them.
The data they provide
Just as you want your reports, your own clients will want theirs. Customized dashboards and reports are an absolute must if you want your backlinking work to be fully white labeled.
But beyond that, you also want to make sure your chosen firm works with clean data and offers white label reporting, and that they have the best SEO and analytics tools to prove their efforts.
Avoid agencies that still rely heavily on a backlink sheet to track their link building. This method is outdated, and there are far better, dedicated tools to track and report on the links they’ve built.
Their customer service
Customer service is important, no matter what business you’re in. So make sure that your provider has a great customer service team who can answer all your questions or requests promptly and professionally. Assess how they communicate, how quickly they reply, and how they plan to address potential hurdles along the way. Nobody’s perfect, but if they can show you that they’re willing to go the extra mile, it’s a good sign.
Their pricing options
Last, but not least, it wouldn’t be profitable to buy white label backlinking services if they were prohibitively expensive. That being said, you also want to make sure the chosen partner is building quality links, so don’t just settle for the lowest price. Instead, look for a provider who offers both good quality and affordable pricing options (e.g. someone who offers discounts for batch orders, coupon codes, and so on).
FAQ about white label link building
What are white label link building services?
Some link builders offer their services as a white label package, meaning: other agencies can resell these services, and offer them as their own. The original white label provider still fulfills the orders while their partner is marketing them.
How do white label link building services benefit SEO agencies?
SEO agencies who don’t have in-house link building specialists can offer link building services without making any major commitments. They don’t have to hire new talent, and risk not being able to sell their services to existing clients.
How long does white label link building take?
Most white label link-building service providers have large teams, ensuring fast turnaround times to keep all parties happy. With that said, quality still takes time, so link placements usually take several weeks or months.
How much does white label link building cost?
For the end-client, white labeled links can cost a bit more because the resellers add their own fee to cover their marketing expenses. Agencies do usually get a lower price compared to the same service a client would pay, simply because they often order links in bulk.
How does SPP help with white label link building?
Many link building agencies use SPP’s white label module to resell their services. Simply connect to their client portal, import their services, and start selling.
Conclusion
Creating quality links is one of the hardest jobs in SEO—so it’s really no wonder that white label backlinking exists. Both those who don’t have the capacity to do it and those who don’t have the time or budget to spend on marketing and account management can benefit from buying and providing white labeled services.
However, the success of your business will depend on the quality of backlinks your partner can get. So make sure to do your due diligence before settling and hire a provider that can give you the best results possible. Research their years of experience, white hat approach, data-driven reports and customer service.
