The 7 Best White Label SaaS Platforms to Try in 2025
The SaaS industry is growing, and there are legit reasons behind it. SaaS applications come with a lot of benefits, especially those that allow white labeling: lower costs, increased scalability, flexibility, and faster deployment times.
According to a Gartner forecast, global spending on SaaS is estimated at $176.6 billion in 2022, up 16% compared to the previous year. White label SaaS solutions are a significant part of this growth. And since they provide the same benefits as regular SaaS applications, it makes for an attractive proposition for many businesses (agencies included).
What is white label SaaS, how do they work, and what are some of the best ones to keep your eyes on if you want to scale your agency? Read on to find out more.
What is a white label SaaS?
In short, white label SaaS is software (as a service) provided by a third-party vendor, but your company can rebrand and market it as its own. Effectively, the third-party vendor does not have a front seat in your business, but you still get to benefit from their expertise and software features.
There are many ways to use white label software as an agency, for instance:
social media management tools (for social media agencies)
analytics and data collection platforms
Tools like these can be integrated into your system and made to look like they belong to your brand. Some might even enable you to provide additional services such as white label SEO for agencies.
A major benefit of SaaS applications is that hey provide easy access to the latest cloud technologies and services without managing expensive hardware and software infrastructure. Additionally, white-label SaaS platforms can be easily customized to meet individual business needs.
7 best white label SaaS platforms
Let’s say you’re already familiar with white label products in the SaaS market, and you’re interested in taking advantage of it for your agency. What are some of the most reputable SaaS applications with white label options that could benefit you? How do you know which are the ones worth investing in?
While I do not claim to have a definitive list, here are some of the best white label SaaS products that can help you scale your business.
SPP (Service Provider Pro)
Service Provider Pro (SPP) is a full-featured SaaS platform for agencies and service providers. If you’re looking for a white label billing, CRM software, and project management tool for your agency, this one will be perfect for you. Many companies use it to offer their white label link building services.
Pros: SPP is a comprehensive platform that makes it easy to manage your agency’s operations from one place. Additionally, it has a wide range of white label options to personalize the software according to your brand, including white label invoicing features.
Pricing: $99/month for the Basic plan, $249/month for the Pro plan (billed annually), and an option to get a customized plan for enterprise-level needs.
Moosend
Moosend is a white label automation platform that allows you to build and launch powerful marketing campaigns. It includes email automation, marketing tools for SMS lead generation, chatbot, and analytics.
As an agency, you can use Moosend’s white label option when you provide email marketing services to clients and want to make your email software look like it’s been custom-built for your business.
Pros: Moosend provides powerful marketing automation capabilities with a white label option for you to customize it according to your brand. Additionally, it has a comprehensive and easy-to-use interface, which makes it suitable for both beginners and experienced marketers.
Pricing: Moosend has a very attractive pricing plan. To start with, you can test the tool for 30 days, free of charge. After that, pricing starts at $9/month for up to 500 subscribers.
Social Pilot
As the name suggests, Social Pilot is a social media management platform that allows you to manage multiple accounts from one place and schedule posts in advance. Furthermore, Social Pilot also comes with analytics and collaboration features, as well as white label solution for a branded experience. Agencies can use this white label option by providing their customers with a platform branded according to their business.
Pros: Social Pilot provides a comprehensive and intuitive platform that makes it easy to manage multiple social media accounts from one place. Additionally, you can customize the platform with white label options to make it look like it’s yours, which is not very common among most social media management platforms.
Pricing: Social Pilot comes with four pricing plans, starting at $25/month and up to $170/month for the most expensive plan.
Wotnot
Wotnot is a no-code chatbot platform that allows you to build and customize AI-powered chatbots without any technical knowledge. It also has powerful analytics features and white label options for customizing the experience.
Wotnot’s white label feature can be a handy tool for agencies that provide chatbot-building services to their customers, allowing them to brand the platform according to their business.
Pros: Wotnot makes it easy to customize your chatbot without any technical knowledge and offers white label options for a branded experience. Additionally, it has powerful analytics capabilities that allow you to measure your chatbot’s performance.
Pricing: Wotnot has a free plan as well as paid ones starting from $99.
Landingi
Landingi is a drag-and-drop white label landing page builder that provides a range of features, such as analytics, personalization, and A/B testing. Although it doesn’t have a full white label service, their Agency pricing plan (the most expensive one) removes the Landingi branding, so you’re free to use it with your clients to build authority and trust with them.
Pros: Landingi is a powerful landing page builder with many features and customization options. It’s a no-code platform, which means you can create effective landing pages to generate leads in minutes with just a few clicks. This type of SaaS solution is extremely helpful for digital marketing agencies who want to spend their time on something other than web development but focus on actual lead generation instead.
Pricing: Landingi offers a free 14-day trial as well as a free plan (which includes one landing page). Their paid plans cost €49 respectively €139 (with the latter one including white label capabilities).
Weblium
Weblium is an AI-powered website builder that allows users to create beautiful and modern websites without requiring coding. It includes features such as analytics, page and website templates for various use cases, marketing pop-ups, and 24/7 customer support.
More even, the software also has white-label capabilities, allowing digital agencies to customize the platform and make it look like it’s been custom-built for their business.
Pros: Weblium offers an AI-powered website builder that is easy to use and customize. Additionally, it comes with white label capabilities, making it look like your own platform. This is especially useful for agencies that want to offer their clients simple websites without involving a development team’s effort and time.
Pricing: Weblium has two pricing plans, a free one and one at $8.25/month (billed annually).
VEED.io
VEED.io is an online video creator with powerful features, such as an advanced (but easy-to-use) editor that allows you to add subtitles to your videos, merge videos, trim videos, add visual effects, a wide range of templates for social media platforms, and custom branding options. This type of white label SaaS is perfect for agencies that need to produce video content and advertising for their own brand or their clients. A cool feature is the ability to track engagement, which is a great way of seeing how well your video content is doing.
Pros: VEED.io makes it easy to create professional looking videos thanks to the ability to upload your brand assets. You can use the software for various use cases: explanatory videos, product demos, and social media content. Optionally available is the feature to have the videos and player privately hosted, which requires you contacting their sales team.
Price: There are multiple pricing plans to choose from, with both monthly and annual payment options. Besides the limited free plan, you can choose between a Basic ($25/month), Pro ($38/month) and Business ($70/month) plan. Switching to the annual plans saves you up to 28%.
White label SaaS software benefits
White label SaaS software offers numerous benefits for marketing agencies. Let me highlight them to you below:
You can use it to offer your clients a much more personalized service. For instance, by using a software that allows white label reporting, all reports are branded with your logo and custom domain.
You build trust with your agency clients, as they get to feel that the software was created especially for their business.
You can manage costs since most white label SaaS vendors are more affordable than keeping in-house developers on payroll.
You can scale your agency using efficient, reliable, and secure applications that are professionally maintained.
You can improve your agency’s efficiency by streamlining processes, automating tasks, and accessing useful data insights.
And these benefits are just the icing on the cake, as all white-label products have their own advantages.
Challenges of using white label SaaS options
Using white label SaaS tools can present several challenges for marketing agencies and businesses, such as:
Limited control over updates and features: As a white label customer, the agency may have restricted ability to influence changes made by the provider.
Dependence on the provider: If the provider encounters technical issues or undergoes significant changes, it can affect the agency's operations.
The legality of white labeling: It varies by jurisdiction. Some countries and states have specific laws governing this practice.
Ensuring quality and security: Continuous monitoring and management are necessary. Regularly review updates to ensure they align with business needs.
White label SaaS FAQ
What is the difference between API and white label?
The main difference between API and white label is that API is a set of instructions that allow two applications to communicate with each other. White label refers to features that allow the rebranding of an existing software to make it look like it was custom-built by your company.
How to white label a SaaS tool?
If you want to white label a SaaS tool, you can buy a white label license or customize the platform yourself. Buying a white label license is more costly, but it allows you to have full control over the look and feel of your platform.
Conclusion
As this post hopefully has demonstrated, there are many attractive white label SaaS options to choose from. All platforms allow you to work with your clients without involving too much effort or time from your development team. With the right white label SaaS on your side, you can grow your agency business, get more clients, and offer them a complete package of services.
White label SaaS solutions will continue to grow—just like the industry it belongs to. If you are looking for ways to scale your agency and build loyalty with your existing clients, consider white label SaaS programs. They are a great way to get more clients, offer them a complete package of services, and grow your business without having to invest in developers.
With the right white label tools, you’ll be able to provide excellent services to your clients and get more referrals from them to grow your agency. Keep in mind, though: your reputation is at stake here. Look for reliable white label SaaS tools that offer good support and an outstanding user experience—after all, they will be part of how you interact with your clients, so every detail matters.
