Finding Your Outsourcing Partner With White Label SEO

Despite undergoing numerous changes over the past decade, SEO remains one of the most effective digital channels. Furthermore, many companies have realized the potential of white label servicing, particularly in the SEO industry.

What exactly is white label SEO, how does it work, and what are the benefits of a white label SEO solution?

I’ve created this guide specifically to answer those questions, and help those looking to provide SEO services without having to hire new talent.

What is white label SEO?

White label SEO is a digital marketing strategy that enables businesses to outsource their search engine optimization (SEO) services while keeping their brand identity confidential.

White Label SEO works by offering custom-branded reports, content, and analytics specifically tailored to each client’s business needs.

The strategic significance of white-label SEO is its capacity to deliver measurable results while ensuring transparency, allowing clients to retain control over their branding.

The benefits of white label SEO

White label SEO services offer several benefits that can help businesses achieve their online marketing goals.

• A primary advantage is scalability; white-label providers allow companies to easily adjust resources according to changing needs.

• Another benefit is cost-effectiveness, as clients only pay for the specific services they need, avoiding investment in expensive tools or staff.

• Access to expertise is another key advantage. White label SEO providers offer specialized knowledge and skills that are often hard for businesses to acquire internally.

• White label services also open up new growth avenues, enabling businesses to explore advanced digital marketing strategies and stay ahead of the competition.

• Finally, white-label providers can help companies expand their online presence through branding opportunities such as customized reports, content, and analytics.

What does white label SEO cost?

Many agencies offer B2B packages specifically designed to be resold. They are usually a bit cheaper than the services. Since this is a B2B service, they get new clients automatically through their agency partners, making it a lucrative way to generate new leads.

White label SEO pricing largely depends on the type of service performed, but many agencies have productized their offering to make it easy to deliver it.

Here are a few examples:

Company Name	Key Services Offered	Pricing
Contentellect	Content creation	From 9 cents/word
Ranked.ai	SEO & PPC services	From $99/month
Click Intelligence	Full-service SEO management	From $1,220/month

Before you’re choosing your white label SEO partner, check if:

1. you can adjust your markup at will

2. the partner offers fully done-for-you services

3. you receive discounts for high-volume orders

How SEO white labeling works

SEO reselling and white labeling can take many forms, but the most common approach involves a three-party system.

1. The first party is the SEO provider, responsible for executing SEO efforts such as strategy, research, keyword research, on-page optimization, off-page link building, technical SEO, local SEO, and more.

2. The second party is the company reselling SEO services. This party typically provides the project brief, including target keywords and other necessary requirements for a successful SEO campaign. They also interact with clients and manage customer support.

3. The third party is the client, the company or individual requiring SEO services for whom the project is executed.

To ensure the success of your SEO reseller services, it's crucial to provide a seamless experience for the end customer. They should never feel as though they are being served by two separate entities.

Therefore, the SEO white label agency or service provider must maintain excellent communication with the client-facing agency. This may also require the use of white label tools to support their SEO reseller program.

In this process, the end-client receives what they need, when they need it. You can sell SEO services, strengthen your relationship with clients, and gain more referrals. Meanwhile, the white label provider focuses on what they do best (SEO) without the challenges of marketing, sales, or customer support.

The role of white label SEO providers

White label SEO providers offer comprehensive services that cater to businesses seeking customized search engine optimization solutions without revealing their brand identity.

These services include:

1. Keyword research: Identifying relevant keywords and phrases for improved website visibility.

2. On-page optimization: Ensuring websites are structured, coded, and optimized with meta tags and other best practices.

3. Content creation: Developing high-quality content that targets specific audiences and search engines.

Overall, the white labeling process is much simpler and more efficient than hiring two different companies or building in-house teams. White label SEO is also a great way to add extra value and gain more visibility in the market. By offering comprehensive digital marketing services, your clients will be more likely to stay with you for the long run.

How do you choose a white label SEO partner?

If you are starting a digital marketing agency and are looking for a white label provider, it’s important to make sure you are choosing the right service provider for your projects.

They should act as your white label SEO partner and enable you to brand their services as if your own. This also includes help getting set up through an onboarding process.

With that said, finding a good white label SEO service can feel confusing. You want to associate yourself with someone who offers the best quality (as you cannot risk your reputation.) But you also want to make sure your SEO partner is ready to white label their services.

Here are some criteria to use when choosing a white-label SEO partner.

Reseller management

Your partner SEO firm or service provider should have a white label SEO program capable to handle reseller management services. In other words, they should be already set up and ready to receive white label orders from you—and deliver them according to your standards. This includes all the tools and processes to make sure the orders get delivered on time, and that you can easily keep track of them.

Team and expertise

You want to work with an SEO team that really knows what they are doing. Look for a white label SEO firm that can manage large, complex projects with a combination of technical, creative and analytical skills. Make sure their SEO specialists can cover everything SEO-related: on-page optimization, link building, etc.

Furthermore, make sure they are actually experienced in what they do. Search engine optimization might seem simple when you look at it from the outside, but it takes a lot of time, experience and knowledge to do it well. Moreover, it takes a keen eye to detail and continuous learning, as the SEO landscape tends to change (and quite a lot, given how often search engines update their algorithms.)

Flexible delivery model

The chosen white label SEO company should be able to offer a flexible delivery model that suits your needs. That could include anything from a self-service portal to bespoke packages, depending on the size of the project and the services required. They should also be able to offer a transparent, predictable and reliable delivery process, so you always know what is going on with the project.

Some of our clients, such as Ranked.ai, use our reseller module to deliver their services.

The advantages include:

1. Connect to the white label provider’s portal and import their services

2. Add your markup, and let the provider do the fulfillment

3. Choose how involved you want to be in the reselling process

With certain SEO white label providers, you simply need to sell your services to your clients while they handle the fulfillment. If you want to monitor the quality of their work, they can add notes to each project, allowing you to review them and forward the information to your clients.

SEO tracking and reporting

Since the SEO firm will be the one that handles all things SEO, they should also be able to offer SEO reports and tracking. This is very important, as your SEO clients will want to see how they are doing in the search engine rankings, and that you can provide them with accurate data.

Furthermore, make sure your white label SEO partner also has SEO software for agencies and tools they need to ensure the accuracy of their work and reporting.

Google Analytics is fine, but there are many other tools out there that make SEO tracking easier to manage.

Excellent communication

All the tools and expertise in the world cannot replace good communication. Your white label SEO provider should be able to communicate with you in an open, transparent, and honest way, so that you can ensure optimum results for your project. They should also be able to keep you up-to-date on the progress of the project, as well as any changes, impediments, or challenges that might occur along the way.

Social proof and reviews

Look for a white label SEO agency that has positive reviews and testimonials. They should be able to showcase the experience of their customers, so you can get a better understanding of how their work impact their clients.

Whenever possible, ask your white label SEO firm to put you in contact with previous or existing clients as well—this will help you get an accurate overview of their skills and expertise. Or simply check their website for customer testimonials.

Package and specialties

Your partner agency should also be able to provide white label SEO packages that cover the entire range of SEO specialties. This helps you avoid having to hire a different agency or provider when you run into specific SEO projects, like SEO link building or local SEO, for example.

Some companies have gone above and beyond with their offering. The HOTH white label functionality for instance integrated with SPP’s client portal. It’s easy to import supported services and start reselling within minutes.

Volume pricing and discounts

Last, but not least, you want your chosen white label SEO solution to be affordable. While you don’t want to go for the cheapest service there is, settle on an SEO agency that offers volume pricing and discounts.

This will allow you to resell SEO services to your clients in an efficient and cost-savvy way.

White label SEO FAQ

Summary

Outsourcing SEO to a white label company allows you to offer effective SEO services without the hassle of managing a team. You can provide these services under your brand seamlessly.

For those offering white label SEO services, demand is rising, promising a profitable future. Experienced partners can focus on SEO specifics without marketing or customer care expenses.

Whichever side you choose, white labeling is beneficial and worth considering!